Rom Van Der Zee Email & Phone Number

Denver, Colorado, Us

As a seasoned Account Executive and Ecommerce Marketing Manager, I lead comprehensive digital sales strategies and commerce activities for leading Alcohol Beverage companies. My expertise spans from digital marketing, web merchandising, program testing, content generation, user engagement, online promotions, and leveraging and implementing cutting-edge technologies through partner relationships like Salsify, Syndigo, PriceSpider and PEAR. In addition, I'm executing and analyzing paid media strategies on META, Google, Bing, YouTube, Instacart & CitrusAd. In addition, I'm exceeding Sales Targets by identifying and acquiring new clients and maximizing revenue by managing a portfolio of numerous high-value accounts, driving additional annual growth to the bottom-line through personalized account strategies and effective relationship management. My work focuses on optimizing brand presence and revenue across On-premise, Off-premise, and E-Premise channels, driving impactful results through data-driven insights and innovative digital initiatives. I specialize in elevating brand performance in the ever-evolving digital landscape..The alcohol beverage industry thrives on brand merchandising, encompassing On-premise, Off-premise, and E-Premise channels. Without a dedicated E-commerce department, there is immense potential for brands to enhance their digital presence and performance. The E-Premise Group specializes in building and managing digital strategies for optimal brand representation and revenue growth.

At Ahead of the Curve we have partnered with some of the premium E-commerce companies in the alcohol delivery space. We have done all the hard work and earned a preferred status with many of them. We ensure that you get the attention of the key players and punch above your weight in regards to budget. We will help you implement best practices and negotiate the best possible rates to get the best return on your ad spend. AOTC can also save time and money by effectively implementing strategies across multiple platforms. We also do: ​Brand PositioningIt’s not just about the liquid. You need a defined brand to know where it fits in theportfolio. All the things that make it more than just a product. What is each beer'spersonality, voice and marketing behavior in the world? The more defined the beerbrand, the easier it is for your sales force to sell and distributors to see why they shouldcarry your brands.Portfolio StrategyIt always starts here. The alcohol beverage industry as a whole has more choices thanever. Craft beer has been failing to recruit new consumers because of increasedcompetition in the alchohol beverage industry (wine, spirits, seltzer, etc.) and a movementtowards health and wellness. You need a clear portfolio and priority approach for thenext two to five years.​Brand & Product InnovationThe key to your future success. We can identify white space in your portfolio and craft aninnovation pipeline for your brewery to fill those gaps.​E-CommerceIt's not just for the now, it's for the future. The barriers to online shopping are gone.Covid has sped up E-commerce spending and entrenched behaviors are forming.Let us help you declutter the E-commerce clutter. ​Brand DesignThe logical extension of the strategy. How it all comes to life. We use our full creativeservices make your ideas real and market ready. Drawing from experience across topbrands in the industry, you can be assured that your work will work harder at retail.

Responsible and leading a successful start-up plan for high end baby bedding + nursery décor e-commerce business, overseeing website strategy, customer and vendor relations and building new product road maps. Managed strategic site design to improve brand messaging, engage new users, and improve conversion resulting in double digit growth year over year.  Captured significant e-commerce market share through innovative SEO using a content based strategic marketing approved to attract a clearly defined audience resulting in improved conversion. Coordinated affiliate, referral, and social media programs to spur growth and attract new users to the brand. Worked with large and respected dotcom B2B and B2C e-commerce vendors, including Amazon Vendor and Seller Central, Wayfair family of brands, Hudson’s Bay Company and more.  Championed social media advertising campaigns using smart advertising tactics on Facebook and Instagram resulting in 3 x ROI on most paid campaigns.

Tampa, Fl, Us

In today's world of computer technology, individuals and companies depend on fast reliable services. Fast-teks offers a full range of IT solutions to meet your entire home and business needs. Our highly trained staff provides professional, high-quality service at affordable rates in the comfort and convenience of your business or residential location.Fast-teks is a leading on site computer services company. Our technicians, trainers and website developers have helped thousands of small businesses and homeowners with their computer needs.Develop and manage overall direction for outside sales and marketing programs, including print and online media while leading and empowering outside technology sales consultants also accountable for training and developing the sales strategy for new franchise owners nationwide.  Successful development and launch of a business, showing 15% revenue growth annually since inception Built and nurtured customer base with 30% repeat customers and 15% referral recommendations Created a new business customer strategy that resulted in 25% increase in new business revenue Mined for new business opportunities leveraging grass roots marketing campaigns Translate knowledge of competitive offerings into points of differentiation creating points of separation from mainstream competition Championed Colorado franchise owners, successfully developing consistent go-to-market strategies Own day-to-day problem resolution, account management and customer interaction  Accountable for managing the P&L for the business Led the business development team in the design of the “New Franchise” training program Trained 35% of new franchise owners nationally of which 100% opened for business and over 85% still in business after four years  Responsible for hiring and leading five technology sales consultants

Salt Lake City, Ut, Us

iBahn is the world's leading provider of network solutions for companies that serve people on the move.Pioneered a scalable sales system approach to promote consistency from property-to-propertyActed as the bridge between technical staff and hotel management teamsManaged one of the largest account in the country, growing technical sales 30% year-over-year Presented, discussed and sold technical IT solutions to a wide variety of audiencesMet quarterly objectives by developing sales strategies that generated positive revenue resultsHandpicked to travel overseas to help launch the iBahn solution into the European marketDeveloped an education program for the hotel team from executive management to house keepingLed and executed the launch of iBahn products into 100% of accounts in the Mountain Region

TravelWare Inc.: Industry leader in providing specialized software solutions for companies and government agencies to manage all travel related rewards programs, generating annual revenues of $5 Million.Created and delivered sales presentations to high profile clients, such as Anheuser Bush, Caterpillar and Wal-MartCreated innovative processes, which led to increased customer satisfactionLed sales team to quarterly company sales records of $450,000.00Coach and led three Account Managers, providing guidance and empowerment along the way; International and domestic package tour and airline carrier servicing many destinations worldwide

Achieved over $300,000 in quarterly sales earning status as “Top 1%” of sales force.Increased package tour sales by 10% using effective sales techniques.Demonstrated leadership and initiative in a team setting.

Increased development of interpersonal and communication skillsDeveloped ability to adapt and react to challenging situations

Bachelor'S Degree, International Management

Bs, International Management