Building a new kind of management company; discovering, supporting, and finding the right fit for emerging talent in sports. 21 athletes under management.

Executive-level leader responsible for brand strategy and go-to-market planning across organization.Additional individual P&L responsibilities for New Markets including Direct-to-Consumer division and Wisconsin Sports Network (wissports.net) media property.Sold business to PlayOn! Sports in March 2023 to grow market share to 80% of US High School Market.

Built an upstart, venture-backed B2B brand from the ground up.Completed merger with rSchoolToday in March 2021 to grow market share to 40%.Highlights: Lead creation of comprehensive content and distribution marketing GTM that accounted for 45% of company’s new SaaS and media business with team of 3 FTEs.Direct report responsibility for Wisconsin Sports Network property (5 FTEs). Onboarding new non-traditional revenue streams through channel including user subscriptions, experiential camps, influencer marketing, and regional advertising.Key team member on new business media pitches and partnerships with wins including Reebok, US Marine Corps, Wendy’s, Amazon, Northside Hospital, Buffalo Wild Wings, Chipotle.Accelerating sales growth through identification and forecasting of new opportunities including DTC transactions, marketing partnerships (BoxOut Sports, Rapid Replay Stream, TCO Orthopedics)Once wrote a press release about our founder, Ryan Vaughn, that his mother emailed me directly to tell me she 'loved.'

Lead content strategy, promotion, and social media executions for Idealogue: The Social Sessions. October 21-22, 2016. idealogue.luxbp.com-Drove 11.4M Instagram impressions over one weekend, 3-week advance sellout by leveraging influencer and PR relationships.

Launched the Grand Rapids Chapter of CreativeMornings.-Went from 0 to over 1,000 email subscribers, and a streak of 21 consecutive sell-out events in under two years

Australia, Asia/Pacific, China, EMEA, Russia, India, and Latin AmericaEnergized an iconic work-boot brand with a fashion lifestyle approach. Ensured the success of a global brand message in a local world.Delivered strategic, creative and art direction on global brand executions utilizing insights and feedback from global distribution team married with prevailing market trends (Ex. Women’s Collection, CODE collection).Utilized collaborative Product-Development-Marketing (PDM) methods to create seamless product-market fit.Established localized segmentation to translate concepts and teach focus for global market planning.Alongside distributor partners, sales team, and brand teams, scaled third-party investment in mono brand retail stores (80 stores in 2+ years - $10m Sales)