*Responsible for analytics, measurement and reporting to deliver solutions and recommendations to marketing teams for growth.*Create, drive and lead the market insights and business intelligence into the growth strategy of the business and be accountable for the quality of the results*End to end responsibility for BI tools, including understanding and refining business needs, identifying necessary data and preparing data models, developing tools and dashboards to analyze data and provide insight, validation testing, and deployment and training of users.*Build market insights and business intelligence Roadmap (plan, budget, recommendations) by prioritizing, selecting key topics and mobilizing the right resources*Leverage all data sources related to market and business intelligence to drive strategic recommendations and opportunities for growth. (Market data consolidation, Brand and category evolution, Opportunity of growth).*Communicate, promote, influence at the right level in the organization to impact business decisions*Collaborate with all internal teams to identify opportunities for greater efficiency and work flow improvement/automation.

- Project leader for the elaboration and generation of systematic reports, as well as the elaboration and assembly of the BI for the different commercial lines of the group.- Management of pharmaceutical audits such as MFP, ATV, PMM, DDD, Su Aguilar, INEFAM, Close Up, among others.- Provide information and market analysis for the different areas of the company such as: General Management, Commercial Management, Marketing, Sales, preparation of actions for market analysis.- In charge of providing information such as Sales Analysis, competencies and Market Diagnostics, Prices, Market share and growth through reports and analysis to the Marketing, Sales and Presidency areas, these have been essential for successful decision-making and strategies.- I was in charge of calculating the incentives for the sales force of the SNC line.- Support to the systems area in the development of databases that unify the information from the different audits.- I coordinated the market research team, reduced information delivery times by 80%.

*Designed and carried out analysis of Reports for the Accounts of: Nike, Intel, Singer, Dell, HP and Samsung.*Carried out Market Research: sales reports, based on the information provided by the different retailers, solution of customer problems, statistical data, coordination of the promotion team, sales and inventory reportes & Market Sensing Campaign.

Attention and management of the service provided to the different suppliers of the self-service chain. Implementation of strategies aimed at the supplier for the change of CEDIS. Restructuring of distribution factors.