Ron Beason Email & Phone Number

US launch of the hottest Energy Drink and unbelievable flavorful Bars sold in Europe, are now growing exponentially in the United States. Repeat sales by consumers are the differentiator of this growth Brand. Backed by proven sales data the US launch is above sales expectations. As the Director of Sales -A strong focus on National C-store authorizations with a DSD network strategy to drive sales growth.

Now Building the next hottest brand in the Beverage Channel. Responsibilities: Director of Key Accounts, Western United States. Soylent is a complete meal in a bottle containing 20% of your daily nutrition. Soylent is the hottest new brand on Amazon.com. #1 breakfast RTD, #2 overall grocery item, and #1 meal replacement. Soylent had the largest food category crowdfunding campaign in history! $3 million in pre-orders! Soylent recently received $50 million in Google Funding. Join me in growing this incredible exciting brand.

Holland, Michigan, Us

Recruited to build c-store accounts on a national level from the ground-up, resulting in dramatic revenue enhancement and brand performance of CPG enterprise. Specialize in positioning start-up, emergent brands for acquisition. Collaborate with Regional Sales Managers to innovate and execute national sales plan to ensure regional brand acceptance and to advance market penetration. Report directly to CEO on strategic sales and pricing initiatives.Garnered recognition for capturing large-scale, lucrative accounts with Kroger, Sunoco, Holiday, Terrible Herbst, QuikTrip, Plaid Pantry, 7-Eleven Divisions, Kum & Go, Jacksons and CVS.Negotiated and obtained distributorships with McLane, CoreMark, Farner Bocken, Capitol, Hackney Divisions and major DSD-influencers included Hensley and Columbia.Expand brand awareness by presenting brand at national conventions, NACS and EXPOs.

Atlanta, Georgia, Us

Developed and managed accounts on a national and regional scope for both grocery and c-store markets with authoritative product knowledge and strategic marketing campaigns for the cross-fit target demographic. Designed and deployed marketing campaigns customized for each geographical area and established sales divisions’ growth agendas.Succeeded in opening 20+ distributors across the Western United States while also positioning six Kroger divisions for authorization and significant growth. Introduced account sponsorship events to gain brand traction.Acquired QuikTrip as a key c-store account, resulting in value-added contributions to sales revenue increases and brand recognition on a national scope.Reported directly to the Executive VP of Sales to present forecasted sales projects and sales campaign strategies.

Fuschl, At

Acted as an innovative change agent introducing non-traditional, data-driven sales approaches, resulting in surpassing expectations and crushing competition. Employed analytical approach to sell brand while driving business expansion in WinCo divisions. Collaborated with distribution partner, dominated energy drink market and grew accounts across expansive territory in Arizona, Nevada, California, Utah, Idaho and Montana. Specialized in the following channels: convenience, grocery, drug and mass.Elevated revenue by landing big wins with Walgreens in Arizona, Nevada, Southern California, Utah and Idaho.Built relationship with Wal-Mart accounts in Arizona, Nevada and Southern California by developing call wiring.Capitalized on subject matter expertise and expansive network in c-channel to boost Red Bull shelf presence within Quik Trip in Arizona and Terrible Herbst in Nevada.Skyrocketed sales by pioneering and negotiating an NFL Cardinals exclusive beverage contract for the University of Phoenix stadium involving the 2015 Super Bowl. Achieved noteworthy revenue growth within retail partners including: Elevated sales 55% and evolved Nielsen share by over five points by integrating Red Bull-branded coolers across Walgreens enterprises.Initiated first-ever, statewide Red Bull program in Arizona-based Wal-Mart stores.Launched a 50-case display program for six consecutive months in QuikTrip locations, resulting in 31+% revenue sales boost.

Recruited to lead national account team within start-up beverage and snack company with aggressive goals of new product placement, distributorships and broker relationships across the Southeastern United States. Reported to the CEO, President and company shareholders on brand launch and successes across various channels.Rolled out and successfully placed new brand in large-scale, high-profile accounts including 7-Eleven national, The Pantry national, QuikTrip divisions, Terrible Herbst, Jacksons, Plaid Pantry and Ampm divisions.Contributed to product strategy by determining pricing structure for both distributors and national accounts.

Birmingham, Al - Alabama, Us

Served on the first-ever national Glaceau Vitaminwater national account team prior to acquisition by Coca-Cola America, with a specialization in c-channel initiatives. Achieved record-breaking growth and forged new business and revenue streams with all 7-Eleven divisions across the Southwest, Central and Norpac. Also acquired Chevron, QuikTrip national, Ampm/BP, Tesoro, Circle K, Valero, Flying J national and Giant Industries. Catapulted Vitaminwater, Smartwater, Vitaminenergy and Vitaminwater10 to success.Catalyzed highest sales volume per Quiktrip Arizona division and obtained recognition for increasing sales and new distribution of the Vitaminwater 32ox package within 7-Eleven account.

Master Of Business Administration - Mba

Bachelor Of Science - Bs, Marketing