Ron Blake Email & Phone Number

Fort Payne, Alabama, Us

Marysville, Ohio, Us

Responsible for ensuring that business plans are executed across all business units to achieve financial goals and forecasts. Develop and facilitate the sell in of the next year business to the customer with the Sales Organization. •Implemented promotional and merchandising plan across the big 3 customers(The Home Depot, Lowes, and Walmart) that drove offshelf presence resulting in a +10% increase in sales and 4% increase in Share Of Market.•Collaborated with Sales Organization in the development and execution of retailer strategies and integrated business plans for all Scotts Miracle Gro products that created a 6% growth of sales across Independent Channel Accounts.•Implemented a coordinated effort across all product lines for a consistent Account Line Review for 2016 sell in at all customer HQ buyers, distributors and field sales level dealers.

Marysville, Ohio, Us

Managed team responsible for driving the sales organization to achieve annual sales goal and operation plan. Led the development of the brand teams and sales/channel strategies to ensure alignment of company's strategies across the organization.•Led successful Tomcat brand acquisition into Scotts organization via expansion of distribution and addition of new customers which resulted in +20% growth via $42.3M sales.•Leveraged EPA risk mitigation and California state ruling by delisting primary competition.•Developed a Tomcat dropship program by collaborating with supply chain focusing on new POG creation and offshelf displays.•Flawless execution of new Roundup 365 product launch that exceeded goal of achieving +$30M in top line sales.

Marysville, Ohio, Us

Managed entire Wild Bird Food Sales and marketing team that developed new strategies and operation plans that led to successful turnaround of Wild Bird Food Business. Change leader that positioned SMG with the opportunity to sell Wild Bird Food business and assets to a non lawn & garden competitor in 2014•Achieved $38M in sales that was a 3% increase over prior year.•Generated a positive +500% increase in EBIT from ($7M) to +$0.5M in 2 years.•Completed implementation of cost reductions across the business, developed better forecasting, changed sales strategies and improved distribution network that resulted in a new planning process, enhanced product mix, and added additional points of distribution and sales.2014.

Marysville, Ohio, Us

Responsible for formulating and implementing the sales/marketing strategies and programs for the Hardware Coop, SMG Distributor network (24 distributors) and national Independent Retail Independent Garden Centers•Executed the business plan that marketed and sold Lawn Pro - Garden Pro.•Acted as the primary interface between the SMG brand teams and the field sales organization.•Coordinated the commercialization of new product lines that were developed exclusively for the independent channel of trade, resulting in a $26M product launch, across 46 SKUs and four different brand teams.

Marysville, Ohio, Us

Led 12 person Shared Services creative team that worked collaboratively with internal SMG organization, creative agencies, partners and customers in the development, planning, and execution of marketing programs. •Developed integrated NASCAR platform with driver Carl Edwards, Roush Fenway Racing, Bristol Motor Speedway and Ford Racing that exceeded digital and media value goals. NASCAR referenced SMG sponsorship as “Poster Child” of success to other corporate sponsors. •Coordinated efforts with Lawns Brand Team that led to the first creation of a Major League Baseball platform including a national sponsorship, licensing and multifaceted media deal, and 9 team partnerships. •MLB outreach included advertising, promotions and in stadium activation that delivered earned media value of $30M and increased brand health metrics by 20%. Formed season long national MLB retail programs with Lowes and Ace Hardware resulting in $60M of incremental sales and a $10M gain in retailer advertising support.•Implemented third party Inner Workings optimization for all printing materials, direct mailers and POP selling tools achieving $1.8M in total savings during the first year.

Marysville, Ohio, Us

Managed team that was the primary interface between brand teams, SMG sales organization and customers resulting in top line sales of over $1B. Instituted communications of strategic brand initiatives and supporting line review process at all customers. Responsible for the delivery of appropriate customer specific product mix, invoice prices, suggested retails, and retailer communication to SMG Sales organization coordinating with supply chain, forecasting and demand fulfillment, production planning and research and development. •Primary sales liaison between SMG NA and Monsanto Corporation for Roundup, delivering double digit % growth in both topline sales and POS.•Sold in new product initiatives to all major accounts that netted significant sales growth. •Developed the SMG National Field Sales’ EZ rack program.•Managed the redesign and execution of the Fire Ant Brigade retail program that created consumer awareness and renewed focus on the Fire Ant category retail strategy, driving both POS and in store shipments

Marysville, Ohio, Us

Direct report to the VP Sales and assisted in the creation of the SMG One Face to the Customer. Integrated 3 different sales teams into one, single national sales organization that serviced both independent retailers and home center customers. •Leader in the development, execution and management of strategic planning, communications, operations and budget for the National Sales Organization.•Assisted in the hiring and training process of 100 new sales representatives and 1000 new part time merchandisers.•Participated in the creation of sales and training tools for both new and existing personnel.

Marysville, Ohio, Us

Oversaw National in-store field sales force at Home Depot and Lowes and all 2-step distributor business for Ortho, Roundup and Miracle Gro. Responsibilities included sales and budgeting process, strategic planning, hiring and training processes.

St. Louis, Missouri, Us

Richmond, Virginia, Us

Master Of Business Administration (Mba), Marketing/Marketing Management, General

Bachelor Of Science (Bs), Marketing

Mcchrystal Corsslead Executive Course