Ron Blevins

Ron Blevins Email and Phone Number

Vice President, Media Strategy @ Marketing Architects
Saint Paul, MN, US
Ron Blevins's Location
Greater Minneapolis-St. Paul Area, United States, United States
Ron Blevins's Contact Details

Ron Blevins work email

Ron Blevins personal email

About Ron Blevins

Currently serving as VP, Media Strategy for Marketing Architects, I lead the media team responsible for crafting performance media plans which drive business results for clients. I have been in the media industry 20 years, with experience across the advertiser, publisher and agency businesses; with a focus on agency leadership of media strategy and investment. Prior to my current role, I served as Vice President, Media Investment at Haworth, ensuring that each of the ~$1B dollars spent on behalf of Haworth clients received maximum value in the media/data/research marketplace by leading a team of media strategists and negotiating strategic partnerships with media companies. This included leading teams across Linear & Advanced TV, Digital, Social, SEM, Programmatic, Audio, OOH and Print.I'm passionate about maximizing media value for clients and working with media companies to establish long term, value adding relationships. Understanding the impact of media strategy on consumers fascinates me and is the key component in crafting media strategies/investments.

Ron Blevins's Current Company Details
Marketing Architects

Marketing Architects

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Vice President, Media Strategy
Saint Paul, MN, US
Website:
marketingarchitects.com
Employees:
57
Ron Blevins Work Experience Details
  • Marketing Architects
    Vice President, Media Strategy
    Marketing Architects
    Saint Paul, Mn, Us
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  • Marketing Architects
    Vice President, Media Strategy
    Marketing Architects Jun 2019 - Present
    Founded In Minneapolis, Now Wfa!, Us
    Lead senior team of media professionals to develop and execute performance media strategies which drive business results across a portfolio of ~20 clients. Serve the organization and our clients as a thought leader, determining agency positions on industry topics and contributing to published articles. Helping to lead the agency through a transition from primarily direct response clients toward performance oriented brand clients. Lead media product expansion efforts across Advanced and Linear Television designed to enhance our core offering and boost client media plan performance. Craft strategic frameworks to drive team performance and optimal client solutions based on marketing performance data. Marketing Architects is an All-Inclusive TV agency that rebuilt the traditional agency model to help brands drive profitable growth. Founded in Minneapolis, Marketing Architects has spent 25 years building homegrown technology to solve TV's pricing, measurement, and scale challenges. Learn more at marketingarchitects.com.
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  • Haworth Marketing + Media
    Vp, Director Of Investment
    Haworth Marketing + Media Nov 2016 - Jun 2019
    Minneapolis, Minnesota, Us
    Lead team of ~85 employees who plan, negotiate, place, steward and optimize $1 Billion+ in client media spend annually across all paid media channels; including video (linear & digital), audio, social, digital, programmatic, out of home and print. Lead annual broadcast and digital network upfront negotiations for all clients. Work with media companies to ensure Haworth's 30+ clients have access to the latest advertising products, services and advantaged rate structures. Develop strategic partnerships which maximize efficiency for the agency and value for clients.
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  • Novus Media Inc.
    Vice President, Digital Strategy & Investment
    Novus Media Inc. Mar 2011 - Nov 2016
    Bloomington, Minnesota, Us
    Led value proposition development and delivery for agency servicing 40+ clients across all advertiser categories. Responsible for the development of strategic approaches to digital media/marketing across all clients. Led team of ~20 digital media professionals to anticipate and provide solutions to the needs of the client base.Repositioned Novus’ digital offering by developing and implementing a new value proposition based on foresight of industry trends and knowledge of the digital media landscapeAccountable for all financial and performance metrics of the Novus Digital departmentConceived, developed and marketed new products resulting in competitive differentiation and additional revenue streamsKey member of the business development pitch team and Novus Operating Committee
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  • Omnicom Media Group
    Category Director, Enterprise Partnerships
    Omnicom Media Group Mar 2011 - Nov 2016
    New York, Us
    Led the development of strategic partnerships between Omnicom Media Group and digital media partners across multiple content categories. Developed products for use across all Omnicom Media Group agencies to increase effectiveness and ROI of the digital advertising channel.
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  • Carlson Marketing
    Media Director
    Carlson Marketing Mar 2010 - Jan 2011
    Minneapolis, Mn, Us
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  • Aol
    Account Director
    Aol Feb 2008 - Feb 2010
    New York, Ny, Us
    View
  • Sears Holdings
    Director, Online & Emerging Media
    Sears Holdings Nov 2006 - Feb 2008
    Chicago, Il, Us
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  • Omd Usa
    Associate Director Of Strategy
    Omd Usa Feb 2004 - Oct 2006
    New York, Ny, Us
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  • Foote, Cone & Belding
    Media Planner
    Foote, Cone & Belding 2002 - 2004
    San Francisco, Ca, Us
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  • Ddb
    Assistant Strategist
    Ddb 2001 - 2002
    New York, Ny, Us
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Ron Blevins Skills

Digital Strategy Interactive Marketing Radio Media Planning Nielsen Creative Briefs Multicultural Marketing Digital Media New Media Advertising Marketing Communications Online Marketing Integrated Marketing Sem Direct Marketing E Commerce Media Buying Strategy Interactive Advertising Lead Generation Digital Marketing Crm Ppc Mobile Advertising Marketing Comscore Online Advertising Mobile Marketing Behavioral Targeting Direct Response Email Marketing Media Strategy Search Advertising Strategic Partnerships Social Media Marketing Marketing Strategy Social Media Customer Relationship Management Strategic Marketing Product Marketing Account Management Sales Web Analytics Advertising Sales Multi Channel Marketing Marketing Management Strategic Planning Negotiation Leadership Management Contract Negotiation

Ron Blevins Education Details

  • University Of Oklahoma
    University Of Oklahoma
    Advertising

Frequently Asked Questions about Ron Blevins

What company does Ron Blevins work for?

Ron Blevins works for Marketing Architects

What is Ron Blevins's role at the current company?

Ron Blevins's current role is Vice President, Media Strategy.

What is Ron Blevins's email address?

Ron Blevins's email address is ro****@****ail.com

What is Ron Blevins's direct phone number?

Ron Blevins's direct phone number is +177345*****

What schools did Ron Blevins attend?

Ron Blevins attended University Of Oklahoma.

What skills is Ron Blevins known for?

Ron Blevins has skills like Digital Strategy, Interactive Marketing, Radio, Media Planning, Nielsen, Creative Briefs, Multicultural Marketing, Digital Media, New Media, Advertising, Marketing Communications, Online Marketing.

Who are Ron Blevins's colleagues?

Ron Blevins's colleagues are Camryn Love, Lucie Šnirc.

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