Ron Carpenter Email & Phone Number

Greensboro, North Carolina, Us

ESP works with furniture manufacturers, importers and distributors to create, develop and implement marketing plans and sales strategies for the rapidly growing online distribution channel. After implementing these online sales strategies, ESP acts as the account manager and sales representative to the online distribution channel for its lines. The company currently represents A.R.T. Furniture, Palliser Furniture, Palliser Casegoods (Casana Furniture), C.R. Plastic Products and Kalora Interiors.–––

Strategic Marketing Solutions is a sales agency and management consulting firm based in Greensboro, NC. SMS serves manufacturers, retailers, and suppliers in the home furnishings industry, providing ECommerce Channel Development and Management, New Business Development, Strategic Market Analysis, and Consulting Services. SMS currently represents Palliser Furniture, ART Furniture, Casana Furniture, CR Plastic Products, and Kalora Interiors in marketing their products to the pure play ECommerce channel.

Developed the strategy and executed a comprehensive marketing plan launching the Magnussen Home brand. Communicated with dealers, management, internal departments, and vendors to coordinate overall marketing efforts in accordance with corporate goals. Prepared and managed a $2 million marketing budget. In 2007, in conjunction with the Tom Peters Company, facilitated and coordinated a major, consumer-focused re-visioning of the company’s strategy for the next five years. Researched, created and resourced a marketing plan to enable the company to enter the E-channel and market its products directly to the consumer by targeted lifestyle cluster.

Chicago, Il, Us

Launched a strategic planning and marketing consulting practice within this national accounting and consulting firm’s Furniture Industry Services group. Fields of expertise/services delivered included strategic planning facilitation, marketing research, strategic IT planning, organizational effectiveness consultation, best practice development, and business process improvement in the marketing function.

Developed and implemented the annual marketing plan for Lea, a $100 million youth furniture manufacturer. Responsibilities included advertising, promotion, product introduction, trade shows, sales collaterals, dealer support, and marketing services. Managed a $1.8 million marketing services budget, reducing expenditures by 8%. Facilitated the strategic planning process for the management team.

Mba, Marketing, Business Policy

Bs, Magna Cum Laude, Economics