Ron Chen Email & Phone Number

Livingston, Nj, Us

Piscataway, New Jersey, United States

Norfolk, Virginia, United States

Manage day-to-day collection and analysis of social media and digital content across 17 individual sports accounts and general ODU Sports account. Publish across ALL public-facing Social Media channels (19x4), FB, Twitter, Instagram, Threads and ODU 360 Sports App. Create, plan, execute and distribute social content, such as video, photography and graphics for Social Media, email marketing and in-game marketing. Manage 12 interns, 2 Graduate Assistants, and a budget. Lead Copy creation for Marketing Department. ▷ Work as the primary videographer, video producer, photographer, and graphic designer for internal clients and the Marketing Department. Act as a point person for social & digital media questions Membership, Ticketing, Corporate Partnerships, Business Operations and other stakeholders. ▷ Create and implement marketing plans, create multiple theme nights in collaboration with brand marketing team members.▷ Develop interactive microsites and webpages that showcase ticket packaging with mobile-first mindset.▷ Created and implemented ODU Sports Social Media strategy and brand identity: Created Social Media guidelines to protect the ODU brand used by Interns, Graduate Assistants, Sports Information Directors and coaches.▷ Created Social Media Management solution across all digital platforms: Social Media Marketing Master Calendar to increase visibility, enable easy access, and improve planning.▷ Initiated and developed new processes: 1. Standardized content request process from all the coaches; 2. Created Cloud-based shared repository of all digital assets accessible to all coaches and athletes; 3. In collaboration with the Compliance team, designated Student Athlete Liaisons that collect and provide feedback on behalf of the entire team ▷ Created new start-to-finish process for the ODU Sponsorship Team and partnership analysts to track client / sponsor campaign fulfillment / delivery, assets, and monitor results for partnerships valuations.

▷ Produced content by clipping video highlights, editing photos, capturing content via camera or smartphone for all SM channels. ▷ Handled weekly corporate content calendar and all postings to Facebook & Instagram (incl. sponsored posts) for more than 4.5 Million Detroit Tigers’ followers. ▷ Corresponded with fans on Twitter, Instagram, Facebook, and Tiktok. ▷ Contributed to team’s ideation and brainstorm generation.▷ As part of the Social Media strategy, created captions, video highlights and graphics for Facebook and Instagram Story. May 2022 stats: Facebook - 13.2 Million impressions and 4.2 Million video views; Twitter profile visits - 1.88 Million.▷ Independently ran the @PAWSDetroit and Charity/Non-Profit on @TigersCommunity Twitter accounts. Tripled @PAWSDetroit and doubled TigersCommunity impressions in first 2 weeks. ▷ Generated lineup of time-sensitive content before the game and post-game recaps and media photo galleries for each game.▷ During games created picture collages for Instagram Story with personalized captions of players and organic content (Photoshop). ▷ Research, analyzed and summarized other teams’ past activations to provide insight and improve strategy for events activations.

Ann Arbor, Michigan, United States

▷ Assisted Director of Strategic Communications & Branding in creation the first official U of M Football TikTok page gaining 7,000 followers in first 2 weeks. Conceptualized, created, and directed first video post gaining 100,000+ views in 2 weeks.▷ Helped increase engagement from #40 overall account in all of Division one football to top ten in less than six months. Social media accounts total over 2.7 million followers over three main social media channels, which I help coordinate. ▷ Create custom branding presentations for recruits using Adobe Spark Pages. Manage recruiting and Social Media database and communication of class 2022 & 2023; reporting to Director of Player Personnel.▷ Take pictures and videos of the football team, recruits, alumni, and staff during games, practices, and recruiting camps.▷ Edit, create graphic content for recruits, share them through Twitter, and track response rate Analytics.▷ Participated in coordinating and hosting class of 2022 & 2023 in on-campus recruiting events/operations engaging 25-3,000 recruits and their families per event.

New York City Metropolitan Area

▷ Worked in a team of 3 other interns to develop pitch & strategy for improving Sports Agency (PTSE) social media presence, including increasing number of followers on Instagram, Twitter, and LinkedIn. Responsible for all Twitter posts▷ Created marketing plan for how PTSE can attract more clients in other areas (including developing videos and databases) and pitch it directly to management▷ Created marketing plan (including identification target demographic & competitors) and pitch it directly to a client team

Ann Arbor, Michigan, United States

▷ Evaluate and grade student essays, quizzes and presentations, and assist in developing test content.

Ann Arbor, Michigan, United States

▷ Initiated research on professional sports teams Black Lives Matter statements on Social Media. Supervised by Dr. Kwak▷ Identified resources, collected and processed all data: retweets and comments for each statement from all MLB, NBA, NFL, and NHL teams on Twitter, derived word count from 123 BLM statement images ▷ Initiated segmentation and analysis according to state political affiliation, team valuation, word count, and regions.▷ Focused fast and comprehensive research led to expansion of timely investigation which ultimately resulted in co-authorship of a paper titled “Speak Up” submitted to SMAANZ Conference (Nov 2020).

Evanston, Illinois, United States

▷ Created an Excel based revenue and pricing model to evaluate business impact of Covid-19 (restrictions) on in-person stadium attendance; applicable to sporting events (e.g., college, professional) and the entertainment industry ▷ Created pricing model to calculate and visualize the financial impact of unsold tickets and reduced attendance/sales.▷ Generated plug-n-play model to predict total revenue based on total seats filled. Model accounts for: 7 Covid-19 related restrictions, 12 ticket options, 27 concession options, 18 parking options, 15 merchandise options, and customizable parameters for spacing, seat dimensions, and group sizes.▷ Forecasted 2020 NFL ticket revenue under Covid-19 restrictions; variables include seat spacing and grouping for any size stadium. Carolina Panthers stadium information served as the basis for assumptions and calculations.▷ In-game revenue channels modeled: Ticket prices for luxury/standard and season and non-season ticket holders, pre-season vs. regular season attendance, merchandise & concession products, parking for luxury and standard spaces.

North Adams, Ma

▷ Internship position on a team of six interns; worked closely with GM, head and assistant coaches, players and community volunteers. Worked all game and stadium events. The team had 22 home games and 22 practices.▷ As part of the team, responsible for acquiring community sponsors, such as local/regional banks, restaurants and business owners for the North Adams SteepleCats Baseball team. Sponsors donated money for advertising time and booths during the games. ▷ Managed and created content for team's Twitter account and increased number of followers.▷ Trained as official game scorekeeper▷ Created content and distributed posters and flyers promoting events throughout the city and during the games. Coordinated with players and school officials schools' visits to promote the games.▷ Managed all music and sound effects, including editing and cutting, during pregame, postgame, practice, walkup and in between innings.

Ann Arbor, Michigan

▷ Reported sports events in women and men soccer, football, and women's volleyball and interpreted game dynamics ▷ Analyzed which topics University of Michigan students want to read and pitched new ideas to editors to drive readership increase▷ Researched and conducted on location interviews to produce stories according to strict biweekly deadlines

Ann Arbor

Promoted Zingerman’s bakery goods and Deli sandwiches to increase sales