Sales Director for European Sales for brands as;Zoom, Nord, ESP/LTD, Focal and moreDriving the change proces in sales to become a major European Player in the Music Industry/Pro Audio market.

Global Sales & Marketing Director SONOR Musical Instruments, based in GermanyMember of the management board. As Global Sales & Marketing Director responsible for all activities in Direct European Markets and Distributor network around the world. Responsible for the execution of the in company developed “Vision 2020” with strong focus on the high end of the market and to re-structure the company from a manufacturer driven organisation to a customer-oriented brand. Key account management for key retail players in Europe.

Sales Director Roland Germany/Austria, based in Frankfurt.Member of the management boardChange management, recruiting sales staff, setting up new state of art sales team. Growth, strategy change, implementing new structures changing dealer structure. Growth; 25 Mil.to 34 Mil. In this role I have been leading a team of 17 members in sales, product specialists, sales back office and Pro A/V team. During this year we have been implementing “Roland Planet Store” project successfully with Roland staff working in retail stores. This should lead to further growth. Putting together annual budgets connected to supply chain have been my responsibility.

European Sales Manager Pearl Music EuropeMember of the management board.Changed 18 countries in Europe from distribution sales model into direct distribution sales model. Developing sales channels, appointing new sales staff, setting up internal sales office teams. Growth 14Mil. to19 Mil.

2003-2005 : Regional Sales Manager Truck sales DAF in GermanyTraining : Account management truck sales, NRW area 2000-2003 : Regional Sales Manager Truck sales DAF in the Netherlands Account management truck sales Eindhoven area

1999-2000 : Account Manager Truck sales at Mercedes-BenzTraining : Mercedes-Benz Academy

Full Marines training