Current/OngoingGraphic Designer - Coalition InsuranceGraphic Design/Art Director - Attune InsurancePrinceton University Press - CartographerRetoucher - People MagazineArt Director - Henry & Higby LLC

Guided cost-effective workflow projects, leading global visual advertising, marketing, and PR materials, enterprise-wide spanning pieces and images for print and digital production. Supported internal and external clients, leading retouching, mechanicals, and comping of boards, packaging, and presentation materials. Led creative process for the spectrum of advertising vehicles such as national and international ads, in-store signage, social media, digital lookbooks, and websites to name a few. Recruited and mentored talented team of 12+ creative experts consisting of Color Director, Color Manager/Retoucher, Production Artists, Comp Artists, and a Canon Print Technician. Managed annual budget of $600K+.Key Accomplishments:• Developed majority of the creation processes impacting advertising, marketing, ad PR for the launch of a multi-million-dollar advertising tracking system.• Formulated Image Origin Guide workflow to streamline the creation process and reduce image errors for overseas creative partners.• Established international color standards for use in the New York, European, and Asian offices to foster Image consistency regarding style, quality, and branding.• Designed a template library for easy access to advertising, marketing, online, and PR tools, leading to quicker completion without compromising accuracy and later asked to expand the library to the entire Production Artist Team with the result of increasing output by 15% yearly for five years.• As Studio Manager, spearheaded seamless migration of the agency studio to an Adobe InDesign Workflow, affecting 30+ people such as creatives, international, and vendor teams; oversaw trainers, techs, subsequently allowing the studio to expedites jobs and faster photo sections for the Creative Department.

• Major achievements included managing a team that created a single color standard in the Advertising Agency in New York and satellite offices in Europe and Asia.

• Initiatives included migrating the Ad Agency team from Quark to InDesign. Created InDesign mechanical workflow.

• Workflow creation included templates for national and international ads, invitations, direct mail pieces, in-store pieces: counter cards, duratrans.

Drove design conceptualization and execution to meet specific marketing strategies. Created multi-million-dollar national and state textbook programs. Oversaw the Map Program, developing prototypes, coordinating layouts, and conducting in-depth research to devise photo concepts. Decided photo direction by selecting the right illustrators and designing compelling logos to align with the desired message and effect.Key Accomplishments:• Successfully created base prototypes for the Map Program as part of the 2004 Social Studies initiative.

Graphic Designer, Art and Design • Created and designed three major state textbook programs. Design included: prototyping, layout, photo conception, artist selection, logos, art, maps, and packaging.