Custom furniture, cabinets and laser engraving

Community-chartered credit union, holding nearly $523 million in assets and operating 7 branches;serving over 50,900 members in SW Indiana and W. Kentucky.• Managed online marketing content, including website analytics, SEO, brand merchandising, digital and email marketing, as well as social marketing initiatives. • Attended staff conferences to provide management with information and proposals concerning promotion, distribution, design, and pricing company products and services. • Developed and implemented procedures for identifying advertising needs. • Gathered data on competitors and analyzed their prices, sales, and methods of distribution and marketing. • Forecasted and tracked marketing and sales trends, analyzing collected data. • Measured and assessed customer and employee satisfaction. Prepared reports of findings, illustrating data graphically and translating complex findings into written text. • Solely managed website upgrade project from start to finish over a 2-year time period. • Acted as Marketing Subject Matter Expert (SME) for member convenience product conversion project.• Led a Project Team of 12 employees over a 9-month period with various backgrounds at the credit union in a customer relationship management system (CRM) conversion project.• Identified need for in-branch digital marketing platform, initiated and implemented project: chose vendor; managed installation of systems in all 7 branch locations; ran program controlling marketing messages displayed on monitors.• Updated design of monthly newsletter and managed content and deployment to members.

Bank with a variety of retail banking services, operating 67 banking centers at locationsin Illinois, Indiana, Kentucky, and Ohio.Assisted in researching, identifying, and pursuing new business opportunities. Managed customer relationship system (CRM). Responsible for marketing campaigns tracking, response analyses, trend analyses, and other marketing research initiatives. Supported planning and hosting of internal employee conferences, events and training programs.• Managed promotional marketing materials and merchandising for all company locations.• Earned multiple commendations for creating product-related marketing collateral distributed for use across sales and marketing departments.