Real is a team of innovators, clinicians, and technologists on a mission to make caring for our mental health a priority. We're redesigning mental health care through a digital platform and in-person experiences, integrating empathy, design, and progressive care to build the most elevated end-to-end product, while also improving the quality of care itself. We’re not simply “normalizing” mental health care; we’re celebrating it.

- Lead Product Management and Marketing teams.- Own product roadmap strategy & execution.- Focused on user needs & opportunities to identify and solve for new user challenges, help users and the LGBTQ+ community to better connect with one another in authentic, valuable and positive ways.

- Lead & manage Product Management, Design and marketing teams. - Product roadmap development and execution. - Focused on small iterative experiments and tests for customer/market validation.

Experience in Mobile App advertising monetization products and strategies; growing user engagement across all stages of user lifecycle, including the creation of unique brand content experiences.

- Define and communicate product vision and roadmap aligned with company goals, business case, market landscape and user research. - Create and prioritize product specifications – use cases, requirements, stories and acceptance criteria. - Work with User Experience to execute customer research, produce prototypes and validate product hypothesis.- Co-ordinate go-to-market launch for new product initiatives, and manage post-launch lifecycle of product. - Track and measure customer satisfaction and engagement metrics. - Participate in engineering architecture and code reviews.

* Define digital product vision and develop strategies to optimize customer experience against defined business KPIs. Build eCommerce digital product roadmap for new features and enhancements.* Implemented a Voice of Customer program – drive strategies and initiatives to improve customer experience and business KPIs, based on first-hand customer research, market research, and business priorities.* Ultimate advocate for our customers and users – create and energize team around customer-centric practices like UCD and Lean UX.* Develop site merchandising and content strategy for North American Sites, staying up to date with latest developments in fashion/apparel trends as well as technology advances. Own and manage portfolio of products across 3 fashion & apparel product lines. * Develop and grow content initiatives, apply standards, copywriting and visual UI direction for eCommerce properties. * Lead of User Experience Design team - continually monitoring, researching, testing and optimizing our users’ experience. Developing and managing a fully responsive site, optimized across devices with best in class conversion rates across mobile, tablet and desktop devices.* Regular reporting on business health and KPI’s/metrics.* Partner closely with marketing & creative teams to execute branding and product marketing campaigns on site, and across digital channels. Develop product marketing programs with execution touch-points across social media, affiliates, SEM, SEO, among others.

Lead User Experience Design Manager for new, global apparel E-Commerce Responsive website. Worked with internal and external partners to understand TOMS' global customer and apply the right design strategies to deliver first-class user experience. Comprehensive scope of work included user research, usability testing, design strategy, design, tight integration with web development, and QA/UAT. Currently live at: http://www.ShopTOMS.nlContinue to establish best practices and design principles for on-going digital design projects – always working holistically with stakeholders to ensure best experience and optimized designs from all digital perspectives (content strategy, SEO, virality, usability, etc.)Led design effort for the TOMS original mobile iOS application – partnered with internal stakeholders to establish content strategy, features and functionality and worked with external agency partner to bring to life.Manage User Experience, Web Site Design and Content Development teams. Created and implemented workflow processes to improve development time.Knowledge in varied E-Commerce and CMS Platforms: Magento, ATG, Endeca, Wordpress, Drupal.

Create digital marketing and onsite graphic assets to accomplish sales and branding goals. Homepage hero images, banners, advertising banners, landing pages, email campaigns, etc. Also worked in developing user interfaces for website and updating overall web look and feel.

Assisted in coordinating and administrative operations for all digital marketing channels (email marketing, online advertising, on site marketing, affiliates, etc.). Strongly focused on website design and on site marketing campaign execution, and lead content optimization efforts. Managed editorial calendar for website.Strong understanding and working knowledge in following digital marketing fields:- Affiliate Marketing- Online Paid Media- Retargeting- Email Marketing- Loyalty Marketing- Community Management- Social Media Marketing- Content Marketing- SEO

Working with Editor in Chief designing collateral for branding and general purposes.

Sales analysis, trend-forecasting, managing branding activities, event coordination, designing presentations, team liaison, weekly and monthly reports.

Created blog and content strategy for a web blog dedicated to Branding and Marketing. Wrote weekly posts and acquired traffic through cross-linking and SEO tactics.