Ron Ellis Email and Phone Number

• Focused on enterprise-wide global systems financial transformation projects, including current-state legacy systems migrations to future-state (cloud-based) systems.• Provided return on investment analysis input and coaching to be included in larger opportunity proposals.• Provided, created and delivered sales training, strategy and coaching for 65+ Account Executives and 6 regional managers.• Created and rolled out the sales discovery process for the North American sales and pre-sales teams to uncover the environment, issues, causes and objectives.• Created and rolled out cloud sales material for our (SaaS) global automated indirect tax business unit.• Managed a cross-departmental team to create and roll out a sales differentiation “go to” deck to message our value against validated requirements.• Created the Sales Playbook.• Created the LUVED sales methodology (Listen, Understand, Validate, Educate, Differentiate).• Worked closely with Product Management, Marketing, Training and Professional Services to create educational material, sales material and on-premise to cloud ROI business cases.• Created and ran monthly “Office Hours” and weekly “Potlucks” to promote continuous learning at scale.• Developed and rolled out the key hiring criteria template.• Year: Actual (%): 2023: $52.4 (103%), 2022: $36.1M (98%), 2021: $25.2M (103%), 2020: $18.5M (109%), 2019: $13.5M (103%).

• Responsible for coaching, mentoring and driving revenue in the Asia Pac, ANZ and Latin America regions.• Influenced product enhancements for solution completeness and differentiation.• Provided guidance and direction to the sales and pre-sales teams on how to navigate complex global sales opportunities.• Wrote and published a Marketing white paper titled “Exposing The 5-Year TCO To Manage Global Indirect Tax”.• Closed the 2nd largest automated indirect tax deal in the company’s history ($8.5M 5-years).

• 3rd hire for the global automated indirect tax business.• Created sales messaging and presentations for the North American sales teams.• Developed and executed a repeatable sales process in order to differentiate and get selected.• Created and rolled out the company-wide Win Report process.• Created the LUVED selling methodology (Listen, Understand, Validate, Educate, Differentiate).

Workforce Optimization Software Suite Platform.• Drove revenue as the 3rd sales hire at this pre-IPO Workforce Optimization & Automation company.• Recruited and managed the Western Region sales and pre-sales teams.• Partnered with Marketing on go to market plans.• Started up the Asia Pac/ANZ sales operations in August 2001.

Interactive ecommerce sales configuration software for organizations that offer complex products and/or services in order to increase order accuracy, shorten the sales cycles and improve customer satisfaction.• Drove revenue as employee #18 in this pre-IPO sales configuration start up.• Created sales messaging and presentations.• Delivered over 50% of the company’s revenue in 1997.• Founders Award, 1997.