Senior Director Of Higher Education And Marketing Communications
CurrentResponsible for all outbound public relations and communication programs aimed at generating awareness of Epiphan Video and its product line to drive growth and customer engagement within the ProAV and Broadcast industries. Duties include: Development of messaging, branding, press releases, case studies, videos, paid advertising, and thought leadership. Identify opportunities within emerging marketplace. Manage Higher Education Marketing efforts. Serve as a brand advocate and customer liaison, overhaul of digital content strategy, search engine optimization, and trade show management/planning. • Championed the Pearl Product Line for Higher Education campaign ($8mil in FY22 sales) • Position management and executives as thought leaders and subject matter experts• Partnerships with Microsoft, Zoom, Crestron, Extron, and QSC • Higher Education & Athletics enduser relationship management (USC, NC State, Oregon, etc) • 16 industry award wins at NAB, ISE, and InfoComm in 2022 • Collaborator for Epiphan’s Evolution Magazine