Skills include:• Defined population health: identifying, quantifying, and anticipating actual and likely health issues; designing and implementing programs to address these issues; and measuring program outcomes.• Value strategy development: integration of clinical, patient-reported, and pharmacoeconomic outcomes with product marketing strategy.• Market development: epidemiologic and pharmacoeconomic research and analysis; analysis of diagnostic patterns and barriers; practice guideline development and interpretation; and messaging using scientific literature.• Clinical opinion leader engagement: establishing credibility and developing strong working relationships with key opinion leaders in multiple clinical and methodological fields.