Ron is the CEO and Co-Founder of Enjoy, the first mobile retail store. Enjoy has partnered with premier technology companies including AT&T, Rogers, and British Telecom to bring their products directly to customers. When a partner's customer purchases on-line, their product is hand delivered on-demand, with a trained Expert to get them up and running, answer any questions, and purchase any additional products, accessories, or software solutions. Under Ron's leadership, Enjoy has delivered more than one million Enjoy experiences and created a new channel in retail - the mobile store. Ron is perhaps best known for the work he did creating and leading the Apple Stores during their first twelve years. Ron also served as the CEO of JCPenney during 2012 and 2013. Prior to his time at Apple Ron was highly regarded for the work he did as the merchant leader at Target Stores, the United States leading upscale Discount Stores. He helped the 1700 store Target chain differentiate itself through design and skillful marketing. Ron spent the majority of his 15 years at Target from 1984 through 2000 in merchandising leadership positions. In addition, Ron is a Board Member of several private companies in the Bay Area.