Ron Larson Email & Phone Number

New York, United States

Lead consumer broadcast creative for Entyvio. Developed the “Purposeadvertising campaign. Creative Director for New Business Development, responsible for the development ofnew campaigns and projects that saw 4 major new business wins in 2022.As a Creative Director I helped win multiple national and international awards, including D&AD, Cannes Lions, Clios, and One Show.Key Clients:Entyvio (vedolizumab), Cologuard, Vyepti (eptinezumab-jjmr), Cymabay, Nextstellis (drospirone and estertol tablets), Guardant, The Chrysalis Initiative, The Global Lyme Allaince, Psoriasis Cure Now, Kindness Over Muscular Dystrophy.

New York City Metropolitan Area

Key clients:Entyvio (vedolizumab), The Chrysalis Initiative, The Global Lyme Allaince, Psoriasis Cure Now, Kindness Over Muscular Dystrophy.

New York City

Key clients:Emgailty (galcanezumab)-Eli Lilly, Repatha® (evolocumab)-Amgen, Venclexta™ (venetoclax)-Abbvie/Genentech, Cyramza® (ramucirumab)-Eli Lilly Oncology, Euflexxa® (sodium hyaluronate)-Ferring Pharmaceuticals, Soliris® (eculizmab)-Alexion Pharmaceuticals, Miraclefeet, SMA (Spinal Muscular Atrophy)-Sunovion Pharmaceuticals, Dove Sensitive Skin Body Wash, Dove Men+Care Body Wash, NYC Botanics, NYC Dept of Sanitation, The Composting Council, The National CMV Foundation, and Celgene Pharmaceuticals• Pitch lead for Sunovion Pharmaceuticals; managed a staff of up to 8 people• Helped develop the creative platform for Repatha®, a cholesterol-lowering drug that propelled brand spend from $6.1 million to $9.2 million in just 1 year• An integral part of the new business team that won Venclexta™, a drug used to treat chronic lymphocytic leukemia; starting at $4 million in spend, our team grew it to $10 million from Oct 2016 to end 2017

New York City

Key clients:American Express, IBM, PAREXEL, Medtronic, Castrol/BP, Bulova, DuPont, Cabela’s, Hellmann’s Mayo, Starr Companies, TD Ameritrade, and Tribeca Film Festival• Creative lead on Cabela’s “Now That’s Practical” campaign, which expanded the awareness of the outdoor retailer’s own branded products• Developed a 360˚ customer-journey strategy for American Express that helped card members see that their American Express card was much more than a credit card• Created and developed the brand strategy for PAREXEL, the second largest clinical research organization in the world. Oversaw the concept and development of internal and external collateral, which included: print, digital, videos, and sales kits. Responsible for their current tagline – “Your Journey. Our Mission”• Collaborated on the rebranding of Medtronic, the world’s largest stand-alone medical technology development company. Managed Art Directors, Copywriters, and freelancers to deliver a 360˚campaign across multiple channels• Oversaw a team of 4 to 5 Copywriters and Art Directors

New York City

Key clients:Sprint, Gevalia, Qwest Communications, Trane Air Conditioners, Lucentis® (ranibizumab)-Genentech, Protonix® (pantoprazole sodium)-Pfizer, and Reyataz® (atazanavir)-Bristol-Myers Squibb

Key clients:Dell, Illinois Lottery, Qwest Communications, Budweiser, Bud Light, Bud Ultra, and McDonald’s

Minneapolis, Minnesota

Key clients:Northwest Airlines, American Standard, and Potlatch Paper

New York City

Key clients:Bic Pens, Seagram’s Gin

Minneapolis, Mn

Minneapolis, Mn

St. Cloud, Minnesota Area

Professional, Copywriting, Concepting

Bachelor Of Fine Arts - Bfa, Graphic Design