Ron Linsten Email & Phone Number

In my current role as Director of Sales, I: • Oversee $60 million in sales revenue across the United States, accounting for 65% of total company sales.• Lead a diverse sales team, including 2 Regional Sales Managers (East and West), 5 Application Engineers, and 20 Sales Representatives, to achieve targeted sales goals.• Unify the inside and outside sales teams to foster a collaborative and cohesive one-team environment. Efforts enhanced overall team performance and employee morale. • Direct the development and implementation of the distribution channel strategy and design and launch a key customer rebate program to drive accelerated growth while maintaining a stable base business.• Partner with other business units to align and prioritize strategies, driving revenue growth and market expansion —the ability to work well with others as an essential high-level leader. • Lead an initiative to optimize the quoting and trial process, reducing turnaround time from 3-5 days to 24 hours or less, significantly improving customer responsiveness and satisfaction.• Develop and execute a comprehensive sales strategy to effectively cover distribution channels and key accounts, focusing on high-potential growth opportunities.

Tulsa, Oklahoma

In my previous role as Vice President Sales, I: • Oversaw $450M in sales revenue across multiple industrial segments, including Welding, Oil & Gas, Safety, and Industrial Sectors.• Developed a world-class sales organization, implementing best practices and innovative strategies to drive excellence.• Provided effective leadership and development through adopting and implementing advanced training tools, field coaching, SMART goal alignment, and progressive performance management programs.• Developed and nurtured strong relationships with distributors and vendors to create a coordinated sales effort, increasing revenue for all three parties through collaborative strategies.• Spearheaded and coordinated cross-functional Marketing, Sales, Customer Care, Operations, Industrial Digital, and Finance teams to achieve aligned business objectives.• Managed and mentored five Director-level Sales Managers, ensuring effective leadership and strategic direction.• Guided and developed team members in understanding the corporate culture, organizational structure, wholesale principles, and the execution of sales initiatives through mentoring, training, and coaching.• Successfully conceptualized, led, and implemented sales optimization processes, resulting in significant segmentation changes within industrial channels.

Greater New Orleans Area

In my previous role as Regaional Sales Director, I: • Responsible for $75 million in annual sales revenue across diverse industrial segments, including Welding, Oil and gas, Safety, and Industrial sectors.• Successfully developed and managed a team of 8 high-performing Territory Sales Managers across a 6-state region, driving $75 million in annual revenue.• Facilitated the training of Territory Sales Managers on corporate culture, organizational structure, wholesale principles, and effective sales initiative execution.• Collaborated with cross-functional teams, including Marketing, Product Development, and Operations, to align sales strategies with overall business objectives.• Monitored and evaluated sales performance metrics to ensure targets were met, utilizing data-driven insights to refine sales tactics and improve outcomes.

Greater New Orleans Area

In my previous role as an Area Sales Manager, I: • Directed $65 million in annual sales revenue across industrial segments, including Welding, Oil & Gas, Safety, and Industrial sectors. Leveraged strategic planning and market insights to drive growth, optimize sales processes, and enhance customer satisfaction within these key industries.• Managed a team of 7 Territory Sales Managers covering a 5-state region through continuous change, championed broader thinking, and created a transparent environment of open communication and clear expectations. • Provided mentorship, training, and coaching to Territory Sales Managers, instilling a deep understanding of corporate culture, organizational structure, wholesale principles, and the effective execution of sales initiatives.• Developed and implemented strategic sales plans to maximize market penetration and revenue growth within the assigned industrial segments.

In my previous role as a Territory Manager, I: • Managed $15 million in annual sales revenue across diverse industrial segments, including Welding, Oil & Gas, Safety, and Industrial sectors.• Emphasized consultative selling, collaborating with principals to diversify their business into new markets, reduce operating expenses, and increase profit margins.• Consistently achieved double-digit growth for 5 out of the last six years, ranking in the top 10 out of 36 sales representatives.• Honored as Presidents Club Winner in 2008 and 2012 for outstanding sales performance and contributions to company success.• Cultivated and nurtured strong relationships with 82 distributor customers in the Gulf Coast region, driving customer loyalty and business growth.