Ron Linsten Email & Phone Number

• In my current role as Director of Sales, I:
• Oversee $60 million in sales revenue across the United States, accounting for 65% of total company sales.
• Lead a diverse sales team, including 2 Regional Sales Managers (East and West), 5 Application Engineers, and 20 Sales Representatives, to achieve targeted sales goals.
• Unify the inside and outside sales teams to foster a collaborative and cohesive one-team environment. Efforts enhanced overall team performance and employee morale.
• Direct the development and implementation of the distribution channel strategy and design and launch a key customer rebate program to drive accelerated growth while maintaining a stable base business.
• Partner with other business units to align and prioritize strategies, driving revenue growth and market expansion —the ability to work well with others as an essential high-level leader.

Tulsa, Oklahoma

• In my previous role as Vice President Sales, I:
• Oversaw $450M in sales revenue across multiple industrial segments, including Welding, Oil & Gas, Safety, and Industrial Sectors.
• Developed a world-class sales organization, implementing best practices and innovative strategies to drive excellence.
• Provided effective leadership and development through adopting and implementing advanced training tools, field coaching, SMART goal alignment, and progressive performance management programs.
• Developed and nurtured strong relationships with distributors and vendors to create a coordinated sales effort, increasing revenue for all three parties through collaborative strategies.
• Spearheaded and coordinated cross-functional Marketing, Sales, Customer Care, Operations, Industrial Digital, and Finance teams to achieve aligned business objectives.

Greater New Orleans Area

• In my previous role as Regaional Sales Director, I:
• Responsible for $75 million in annual sales revenue across diverse industrial segments, including Welding, Oil and gas, Safety, and Industrial sectors.
• Successfully developed and managed a team of 8 high-performing Territory Sales Managers across a 6-state region, driving $75 million in annual revenue.
• Facilitated the training of Territory Sales Managers on corporate culture, organizational structure, wholesale principles, and effective sales initiative execution.
• Collaborated with cross-functional teams, including Marketing, Product Development, and Operations, to align sales strategies with overall business objectives.
• Monitored and evaluated sales performance metrics to ensure targets were met, utilizing data-driven insights to refine sales tactics and improve outcomes.

Greater New Orleans Area

• In my previous role as an Area Sales Manager, I:
• Directed $65 million in annual sales revenue across industrial segments, including Welding, Oil & Gas, Safety, and Industrial sectors. Leveraged strategic planning and market insights to drive growth, optimize sales.
• Managed a team of 7 Territory Sales Managers covering a 5-state region through continuous change, championed broader thinking, and created a transparent environment of open communication and clear expectations.
• Provided mentorship, training, and coaching to Territory Sales Managers, instilling a deep understanding of corporate culture, organizational structure, wholesale principles, and the effective execution of sales.
• Developed and implemented strategic sales plans to maximize market penetration and revenue growth within the assigned industrial segments.

• In my previous role as a Territory Manager, I:
• Managed $15 million in annual sales revenue across diverse industrial segments, including Welding, Oil & Gas, Safety, and Industrial sectors.
• Emphasized consultative selling, collaborating with principals to diversify their business into new markets, reduce operating expenses, and increase profit margins.
• Consistently achieved double-digit growth for 5 out of the last six years, ranking in the top 10 out of 36 sales representatives.
• Honored as Presidents Club Winner in 2008 and 2012 for outstanding sales performance and contributions to company success.
• Cultivated and nurtured strong relationships with 82 distributor customers in the Gulf Coast region, driving customer loyalty and business growth.