Ron Friedman

Ron Friedman Email and Phone Number

Vice President - Mattel Future Lab. Transforming the future of play. Product Management, Go-to-market, New Business, and Global Marketing. MBA. SPMC. Certified SAFe 6 POPM. Ex-Amazon, Ex-L'Oréal @ Mattel, Inc.
Los Angeles, CA, US
Ron Friedman's Location
Los Angeles, California, United States, United States
Ron Friedman's Contact Details

Ron Friedman personal email

n/a
About Ron Friedman

UCLA Anderson MBA with 20+ years in Product Management, Product Marketing, and Go-to-Market experience developing, launching, and marketing successful products in the Technology, Consumer Products, Toys, and the Tourism & Hospitality industries. Passionate about blending creativity and analysis, imaginative storytelling, and leading diverse cross-functional teams to success.Specialties: Innovation, Product Management, Product Marketing, Brand Management, Operational Marketing, Branding and Identity, Promotions, Advertising, Public Relations, Distribution Channels, New product/services launches, Go-to-market, Human-centered design. Ex-Amazon, Ex-L’Oréal. Product School SPMC.Double Citizenship - US & Mexico

Ron Friedman's Current Company Details
Mattel, Inc.

Mattel, Inc.

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Vice President - Mattel Future Lab. Transforming the future of play. Product Management, Go-to-market, New Business, and Global Marketing. MBA. SPMC. Certified SAFe 6 POPM. Ex-Amazon, Ex-L'Oréal
Los Angeles, CA, US
Website:
mattel.com
Employees:
12032
Ron Friedman Work Experience Details
  • Mattel, Inc.
    Mattel, Inc.
    Los Angeles, Ca, Us
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  • Mattel, Inc.
    Vice President - Mattel Future Lab
    Mattel, Inc. Jan 2022 - Present
    El Segundo, California, Us
    Mattel's Future Lab’s is focused on pioneering the future of play by enabling and accelerating innovation and growth beyond conventional product offerings and categories - from connected play to Web3-based products and experiences. Our mission is to broaden play innovation, expand reach, and develop new business that take advantage of and respond to disruptive opportunities.- Product Management- Digital Production- Product Design- Business Development- Marketing & Go-to-marketTeam is responsible for Mattel's Connected Play experiences (Jurassic Facts and Pictionary Air, among others), and our leading NFT projects like the Hot Wheels NFT Garage (https://hotwheelsnftg.io/)
    View
  • Amazon
    Head Of Product Management And Marketing
    Amazon Nov 2019 - Jan 2022
    Seattle, Wa, Us
    • Lead product management, marketing, and business for Amazon Key, Amazon’s secure delivery service.• Drove 3,000%+ customer growth since Nov’19 and 220% YoY as of Dec’21, all while reducing CAC by over 50% and reducing operational costs by ~85%, all of which result in a combined 9,500%+ profit improvement and over $13M recurring annual cost savings.• Improved customer retention by over 500bps YTD as of Dec’21, the lowest since the launch of Key for Garage in Apr’19.• Led development and launch of Key for Garage national expansion, In-Garage grocery delivery, and Ring camera integration among a wide array of product improvements, which have increased Key app ratings by over 75% and delivery service ratings by more than 25%
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  • Mattel, Inc.
    Director Product Management And Global Marketing
    Mattel, Inc. Mar 2018 - Nov 2019
    El Segundo, California, Us
    • Bridging physical and digital: Creating the future of connected play for Hot Wheels.
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  • Mattel, Inc.
    Senior Product Manager
    Mattel, Inc. Sep 2017 - Mar 2018
    El Segundo, California, Us
    • Bridging physical and digital: Creating the future of connected play for Hot Wheels.• First product person for the brand, in charge of establishing Product Management function, processes, and organization.
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  • Mattel, Inc.
    Sr. Manager Global Marketing
    Mattel, Inc. Mar 2016 - Sep 2017
    El Segundo, California, Us
    • Lead end-to-end Global Product Marketing for Hot Wheels’ innovation-focused segments: develop product strategy, new product development, product lifecycle management, line architecture, and go-to-market plans.• Lead cross-functional teams for both product development and marketing, including design, engineering, packaging, finance, forecasting & demand planning, sales, customer marketing, media, digital, PR, and other shared services.• SPOC for all product innovation partnership projects that aim to achieve incremental growth and distribution, as well as increase brand buzz, including collaborations with Real FX / Wow! Labs, Osmo, Smart Cycle, and Dash Robotics among others.• Achieved over 60% global sales growth from 2014 to 2017, with plans to double segment size by end of 2018.• Three Toy of The Year (TOTY) award nominations for Hot Wheels Sky Shock, Hot Wheels Ai, and Hot Wheels MindRacers by Osmo.
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  • Mattel, Inc.
    Manager Global Marketing
    Mattel, Inc. Sep 2014 - Mar 2016
    El Segundo, California, Us
    • Set the foundations and established the long-term strategy for the future of Hot Wheels older-boy product line strategies, intended to prolong the brand's consumer life-cycle and increase brand buzz.• Reorganized product portfolio, created new processes, and re-prioritized marketing priorities to improve segment productivity and team efficiency.
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  • Mattel, Inc.
    Marketing Manager
    Mattel, Inc. Sep 2013 - Aug 2014
    El Segundo, California, Us
    Manager | Mattel and Fisher-Price Strategic Marketing | North America Division Identified under-served areas of business and tied them to opportunities with potential to drive incremental sales by creating compelling company-wide, multi-brand programs.• Implemented a company-wide, strategic and efficient process, to develop meaningful and differentiated exclusive products and programs across Mattel and Fisher-Price brands for all U.S. based retailers along with mature international markets.• Developed and implemented criteria and process for Open Stock and Dot Com Mailer (FFP) offerings, in order to outpace the natural dot com growth, allowing Mattel and Fisher-Price to gain market share in the U.S.• Lead Hispanic marketing initiatives across Mattel and Fisher-Price brands in the NAD to grow market share by focusing on the fastest growing ethnicity in the U.S. market.• Identified best opportunities for Mattel and Fisher-Price, via NPD Top-20 deep-dive analysis, to gain market share within the uppermost segment in the U.S. market, by converging all marketing levers on a subset of Key Driver items during the Holiday Season.
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  • L'Oréal
    Group Brand Manager
    L'Oréal Dec 2011 - Aug 2013
    Paris, Fr
    • Manage full hair color brand portfolio for L'Oréal Paris – five brands in total – to financial, market share and new product launch objectives.• Develop and manage Hair Color marketing team and Product Brand Managers.• Analyze media opportunities, develop local creative and adapt international advertising.• Develop, manage and implement promotional plan.• Manage over $8M USD annual marketing budget.
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  • L'Oréal
    Pépinière Marketing – Zone Amérique Latin
    L'Oréal Aug 2011 - Dec 2011
    Paris, Fr
    • Coordinate between the Direction Marketing International in Paris and the individual Operational Marketing teams across Latin America. • Analyze local market performance, coordinate communications and best practices throughout Latin America.• Lead and coordinate creative agencies in the development of regional materials and implementations.• Update branding, packaging and other marketing materials for various L'Oréal products and brands.
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  • Ucla Anderson School Of Management
    Mba Candidate - Class Of 2011
    Ucla Anderson School Of Management Jul 2009 - Jun 2011
    Los Angeles, Ca, Us
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  • Mexicana Airlines
    Strategic Distribution & Corporate Sales Analyst – Us & Canada
    Mexicana Airlines Jun 2010 - Sep 2010
    México, D.F., Mx
    Summer internship program based in Mexicana's Los Angeles, CA office to analyze their current distribution channel, sales, and marketing strategies for the US & Canada.The purpose of the program is to make final recommendations, based on industry-wide best practices and benchmarks, that will guide a new path for Mexicana's commercial strategy in the North American markets.
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  • 2Puntos
    Project Manager
    2Puntos Jan 2009 - Jul 2009
    Pro Bono work for Ojos que Seinten, A.C.- Strategic Consulting, including business plan & sales strategy development.- Event organization and execution- Sponsorship sales and team management- Marketing and advertising consultingGrupo Posadas- Campaign organization and execution- Marketing and advertising consultingSecretatria de Comunicaciones y Transportes- Field study and consulting
  • Mundo Imperial
    Director Of Marketing
    Mundo Imperial Jul 2007 - Dec 2008
    • Coordinated the sales, finance, operations, and human resources teams to create the development’s overall business plan.• Developed company’s marketing plan which established its distribution channel, communications and advertising, and electronic marketing strategies, including the creation of the company website and CRM in preparation for the launch.• Led creative team to create and develop company’s brand identity, as well as its standards and guidelines manual, collateral materials, advertisements, and promotions to build brand equity and establish positioning during the launch campaigns.• Partnered with William Morris Endeavor Entertainment to bring a top selling artist to Mundo Imperial’s theater while managing and leading its marketing efforts for their four concerts in Acapulco.• Recruited, mentored and led a team of five marketing professionals.
  • Grupo Posadas
    International Promotions Manager
    Grupo Posadas Nov 2005 - Jun 2007
    • Managed marketing relationships for all international travel segments.• Coordinated tasks between the company’s US Sales Teams and the Mexico Corporate Marketing Teams.• Developed and implemented company’s international media plans and promotions, which increased overall international sales in 2006 by more than 5% over those in 2005.• Expanded brand presence into various Online Travel Agencies such as Expedia, Travelocity, and Orbitz.• Led several creative agencies that produced all international advertising and collateral materials for all of the company brands.
  • Elini Designs Corp.
    Marketing Executive And Representative For Latin America
    Elini Designs Corp. Feb 2004 - Nov 2005
    • Planned, contracted and executed a new media plan that would introduce the Elini brand to the US Hispanic market.• Created the Elini Times, a quarterly newsletter for both customers and sales partners.• Led the creative team in the development of all of the company’s advertisements, collateral materials and communications.• Increased brand’s editorial space through active involvement with both local and national media outlets.• Organized Trade Shows, Media Events, Trunk Shows and Event Sponsorship.
  • Dobled
    Propietorship
    Dobled Jul 2003 - Dec 2003
  • Burson Marsteller - Mexico
    Staff
    Burson Marsteller - Mexico Jan 2003 - Mar 2003
  • Celag (Centro Latinoamericano De La Globalidad)
    Internship
    Celag (Centro Latinoamericano De La Globalidad) Jul 2002 - Jan 2003

Ron Friedman Skills

Marketing Brand Management Marketing Management Marketing Strategy Brand Equity Branding And Identity Brand Developement Regression Analysis Conjoint Analysis Media Planning Operational Marketing Mba Fluent English Fluent Spanish Fluent Hebrew Conversational French Basic Photoshop Microsoft Office Business Development Product Development English Advertising Brand Development Public Relations Event Management Creative Direction Entrepreneurship Crm Management Market Planning Business Strategy Business Planning French Strategy Customer Insight Competitive Analysis Sales Market Research Strategic Planning Marketing Communications Consumer Products Product Marketing Market Analysis International Marketing Cross Functional Team Leadership Analysis Global Business Development Global Marketing Product Innovation Product Management Go To Market Strategy Software Product Management

Ron Friedman Education Details

  • Ucla Anderson School Of Management
    Ucla Anderson School Of Management
    Marketing & Entrepreneurship
  • Product School
    Product School
    Product Management
  • University Of Miami, Miami, Fl
    University Of Miami, Miami, Fl
    Globalization And International Relations
  • Universidad Iberoamericana, Ciudad De México
    Universidad Iberoamericana, Ciudad De México
    International Relations And Economics
  • Vaxjo Universitet, Vaxjo, Sweden
    Vaxjo Universitet, Vaxjo, Sweden
    Culture And International Relations

Frequently Asked Questions about Ron Friedman

What company does Ron Friedman work for?

Ron Friedman works for Mattel, Inc.

What is Ron Friedman's role at the current company?

Ron Friedman's current role is Vice President - Mattel Future Lab. Transforming the future of play. Product Management, Go-to-market, New Business, and Global Marketing. MBA. SPMC. Certified SAFe 6 POPM. Ex-Amazon, Ex-L'Oréal.

What is Ron Friedman's email address?

Ron Friedman's email address is ro****@****cla.edu

What is Ron Friedman's direct phone number?

Ron Friedman's direct phone number is +131025*****

What schools did Ron Friedman attend?

Ron Friedman attended Ucla Anderson School Of Management, Product School, University Of Miami, Miami, Fl, Universidad Iberoamericana, Ciudad De México, Vaxjo Universitet, Vaxjo, Sweden.

What are some of Ron Friedman's interests?

Ron Friedman has interest in Children, Arts And Culture.

What skills is Ron Friedman known for?

Ron Friedman has skills like Marketing, Brand Management, Marketing Management, Marketing Strategy, Brand Equity, Branding And Identity, Brand Developement, Regression Analysis, Conjoint Analysis, Media Planning, Operational Marketing, Mba.

Who are Ron Friedman's colleagues?

Ron Friedman's colleagues are Regan L, Karel Vondrášek, Jocelyn Lopez, Malik Allen, Rahul Mallick, Silvia Ortega, Eric Dahan.

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