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Specialties: Client Leadership, CPG Innovation, Consumer Insights, Brand/Franchise Growth Strategy, Qualitative & Quantitative Analysis, Volume Forecasting
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Director Marketing AnalyticsWk Kellogg Co May 2024 - PresentBattle Creek, Michigan, Us -
Sr Manager Marketing AnalyticsWk Kellogg Co Oct 2023 - May 2024Battle Creek, Michigan, Us -
Senior Manager - Global Commercial AnalyticsKellogg Company Mar 2020 - Oct 2023Battle Creek, Michigan, Us -
Engagement Manager - Strategic Analytics Growth ConsultingIri Apr 2019 - Mar 2020Chicago, Il, Us -
Consultant Ii - Strategic Analytics Growth ConsultingIri May 2017 - Apr 2019Chicago, Il, Us -
Consultant - Strategic Analytics Growth ConsultingIri Mar 2016 - May 2017Chicago, Il, Us• Utilizing analytic creativity and innovation, provide highly actionable, strategic insights and recommendations to drive market share and volume sales growth for multi-billion dollar client portfolios, employing a broad array of data and analytics assets • Engage clients in mind-shift exercises – becoming a thought partner – reducing the organization’s reliance on traditionally-held anecdotal mentalities, challenging and proving/disproving long-held hypotheses• Evaluate price and promotion efficacy across brands, by-market, to provide opportunities to reduce ineffective spend or increase investment to drive greater share • Create fully customized new item sales forecasts for own and competitive products; monitor execution in-market to continue to provide course-correcting recommendations for surgical pricing activity• Incorporate portfolio-brand strategy into Revenue Growth Management initiative -
Client Insights ConsultantIri Oct 2014 - Mar 2016Chicago, Il, Us• Serve as Private Brand organization expert for the ConAgra/TreeHouse account • Direct contract discussions to find win-win scenarios for client and IRI using consultative selling skills, resulting in relationship building and ~$1MM in client cost savings• Manage direct-report, Analyst, from hire through continued direction and leadership resulting in positive growth and professional development, as demonstrated by Analyst’s increased independence and self-sufficiency• Lead formal client trainings on IRI data assets, best practices, analysis techniques, and provide on-going needs-tailored support for clients and internal colleagues• Assist in transition during acquisition process as ConAgra sold Private Brands organization to TreeHouse Foods -
Client Insights AnalystIri Jan 2013 - Oct 2014Chicago, Il, Us• Generate insights utilizing multiple data sources (P.O.S. and HomeScan Panel) in order to solve brand- and category-level business issues. • Serve as primary contact, interfacing with multiple clients across the Store Brands and Snacks Pillars, on-site at ConAgra Foods.• Manage and lead several concurrent projects by effectively prioritizing and scheduling client requests, as received, resulting in early or on-time deliveries on a continual basis -
Senior Analyst, BasesThe Nielsen Company Aug 2011 - Jan 2013New York, Ny, Us• Similar to the Analyst role, as a Senior Analyst I assumed greater responsibility for client relationships, including end-to-end project management and ownership.• Assume the role of primary contact for a number of clients, building rapport and maintaining strong client relationships.• Provide mentorship and guidance to junior analysts, including formal training as well as answering ad-hoc project-related questions. -
Analyst, BasesThe Nielsen Company Jun 2010 - Aug 2011New York, Ny, Us• Analyze consumer response data from customized questionnaires in order to give actionable insights to large multi-category CPG clients• Engage client communications in order to uncover business needs and assess action/success criteria for a given launch • Incorporate multiple data sources, benchmarks, and marketing plans into a Hedonic Model in order to forecast sales volume for Year 1 and out-years for new product launches • Build collaborative relationships across multiple teams and functional groups• Assume ownership of major consumer and market insight projects, consistently meeting internal/external deadlines with excellence from initial proposal writing to final report delivery
Ron Moore Skills
Ron Moore Education Details
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Hope CollegeEconomics
Frequently Asked Questions about Ron Moore
What company does Ron Moore work for?
Ron Moore works for Wk Kellogg Co
What is Ron Moore's role at the current company?
Ron Moore's current role is Director - Marketing Analytics at WK Kellogg Co.
What is Ron Moore's email address?
Ron Moore's email address is ro****@****ail.com
What is Ron Moore's direct phone number?
Ron Moore's direct phone number is +163037*****
What schools did Ron Moore attend?
Ron Moore attended Hope College.
What skills is Ron Moore known for?
Ron Moore has skills like Customer Insight, Analytics, Data Analysis, Analysis, Forecasting, Market Research, Fmcg, Marketing Research, Consumer Behaviour, Nielsen, Leadership, Qualitative Research.
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