Ron Nelson Email & Phone Number

Rocklin, CA, US

Rocklin, California, United States

• Successfully launched start up brand in 2 Albertsons Divisions (Jewel & United) within the first year of retail operations
• Delivered triple digit growth % for national and regional grocery accounts in mainstream and natural water sets
• Implemented aggressive consumer education campaign including geofencing, in store sampling, retailer dietitian endorsement and promotional activity that positioned 2 Nirvana SKU’s above multiple global water brands
• Effectively managed inventory, promotions, and retail operations within KeHe and UNFI distribution networks.
• Utilized IRI syndicated data to create successful selling strategies on national and regional levels across multiple selling channels, including Food and Drug.

• Ownership of sales and marketing of key national accounts totaling $8 Million in annual sales
• Achieved National sales growth of 15% by gaining market share in key Safeway / Albertsons and Kroger Divisions
• Developed and executed account marketing programs that increased awareness, trial, consumption, retention, brand equity and ROI.
• Responsible for internal selling, negotiations, and communications on brand strategies to fit customer needs.
• Lead collaboration process with cross-functional team members to ensure product category objectives and strategies are understood and in alignment across the team.
• Created promotional events based on Business Unit strategy and utilizing best promotional venues to drive sales.

Northern California And PNW

• Increased sales more than 250% in the first year totaling more than $3 Million in annual sales
• Top 3 regions in the country for sales volume and growth
• Successfully onboarded a network of 40+ distributor partners throughout the Western U.S.
• Activated more than 3,000 retail chain placements including Grocery, Convenience and Drug Channels
• Drove distributor implementation of sales programming and brand building initiatives
• Effectively managed mutually agreed to goals with the distributer as it relates to depletions, distribution, account, and target account management

• Grew overall market share by more than 10% in the first year
• #1 in overall sales throughout Northern California
• Successfully grew sales through direct B2B contact, sales presentations, and business trade shows.
• Expanded target market to include independent grocers outside direct warehouse accounts
• Consistently secured sales contracts vs. competition in a highly competitive industry.

• Generated $12MM in annual sales representing 19% growth by proactively securing new item placements as well as growth of existing product line.
• Grew overall volume 18% in the first year while maintaining gross margin goals.
• Coordinated sales, authorizations, distribution, and program execution for major retailers in Northern California including Save-Mart, Lucky, Food Maxx, 7-Eleven, Quik Stop, Pitco Foods, Sycso Foods and other.
• Successfully directed the implementation of Internet based communication-ordering system with Northern California 7-Eleven stores representing 365 locations
• Performed weekly store audits confirming price accuracy, display activity, product rotation and customer service.
• Exhibited portfolio at trade shows as well as aggressively reviewing competitor’s products and promotions.

• Generated over $10MM in annual sales representing over 700,000 cases.
• Reduced labor costs 10% by streamlining responsibilities and closely monitoring daily goals.
• Established Innovative problem solving for over 600 accounts in the on premise and off premise sectors.
• Successfully coached, evaluated and motivated a team of 4 account managers, 10 merchandisers and 5 drivers on the implementation of marketing programs, display execution, inventory management and merchandising standards.
• Met and exceeded volume and revenue quotas consistently through incremental sales push on over 200 SKU’s
• Analyze overall market trends and sales information including schematics and competitor programs to identify new business opportunities.

• Developed over 500 CAT 1 and CAT 2 accounts by introducing new products, launching national and local promotions, establishing new points of distribution and aggressively positioning POS material.
• Revitalized market share by converting no buy accounts and prospecting for additional customer base. This enabled a growth in brand equity to meet and exceed both volume and revenue quotas.
• Generated $3MM in annual sales.
• Accurately identified growth opportunities by analyzing inventory trends and sales forecasts.
• Cultivated strong, productive relationships and resolved service issues within a diverse retail environment.
• Promoted to District Sales Manager in May 2001

Math, English, History

Diploma