Ron Nelson's Location
Rocklin, California, United States, United States
Ron Nelson's Contact Details
Ron Nelson work email
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Ron Nelson personal email
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About Ron Nelson
• Dynamic, results oriented CPG Professional with over 25 years of beverage experiencein planning, developing and implementing strategic sales plans for world class brands. Expert in relationship management, fact based selling and execution resulting in increased profits and brand growth.• Extensive knowledge of selling strategies related to DSD in the consumer packaged goods arena. • Proven experience gaining distribution and growth for new products in the energy, water, juice, coffee, tea and CSD categories. • Exemplary oral and written communication skills including the ability to make presentations in front of groups or customers.• Specialized in grocery, convenience, gas, big box, and mass merchandise retail channels.
Ron Nelson's Current Company Details
Ron Nelson Work Experience Details
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Director Of Sales (West)OhyRocklin, Ca, Us
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Vice President Of National AccountsBlk.Beverages Mar 2023 - PresentRocklin, California, United States -
Director Of Sales - Nor-Cal / Pnw And National AccountsBlk.Beverages Oct 2022 - Mar 2023
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Director Of Nor-Cal / Pnw And National Accounts At Nirvana Water SciencesNirvana Water Sciences Jul 2021 - Aug 2022• Successfully launched start up brand in 2 Albertsons Divisions (Jewel & United) within the first year of retail operations• Delivered triple digit growth % for national and regional grocery accounts in mainstream and natural water sets• Implemented aggressive consumer education campaign including geofencing, in store sampling, retailer dietitian endorsement and promotional activity that positioned 2 Nirvana SKU’s above multiple global water brands • Effectively managed inventory, promotions, and retail operations within KeHe and UNFI distribution networks.• Utilized IRI syndicated data to create successful selling strategies on national and regional levels across multiple selling channels, including Food and Drug. -
National Account Manager --- Grocery / SupermarketVoss Artesian Water From Norway Oct 2016 - Jul 2021• Ownership of sales and marketing of key national accounts totaling $8 Million in annual sales• Achieved National sales growth of 15% by gaining market share in key Safeway / Albertsons and Kroger Divisions• Developed and executed account marketing programs that increased awareness, trial, consumption, retention, brand equity and ROI.• Responsible for internal selling, negotiations, and communications on brand strategies to fit customer needs.• Lead collaboration process with cross-functional team members to ensure product category objectives and strategies are understood and in alignment across the team.• Created promotional events based on Business Unit strategy and utilizing best promotional venues to drive sales.• Clearly communicated pertinent information regarding customers to management team and team members– such as competitive data, supply issues, etc.• Influence profitability by reviewing and adjusting current mix as needed to increase gross margin, turns, contribution margin• Conduct a monthly review and participate on leadership meetings for the S&OP forecast including out-of-stocks, weeks-of-supply, promotional volumes, pipelines, deletions, etc. -
Regional ManagerVoss Artesian Water From Norway Feb 2012 - Oct 2016Northern California And Pnw• Increased sales more than 250% in the first year totaling more than $3 Million in annual sales• Top 3 regions in the country for sales volume and growth • Successfully onboarded a network of 40+ distributor partners throughout the Western U.S.• Activated more than 3,000 retail chain placements including Grocery, Convenience and Drug Channels• Drove distributor implementation of sales programming and brand building initiatives• Effectively managed mutually agreed to goals with the distributer as it relates to depletions, distribution, account, and target account management• Actively developed strong relationships with distributor personnel including senior management and sales reps• Conducted work withs and educated partners on key brand selling points to grow sales• Ensured flawless execution against all National Account programs• Routinely communicate / report market performance, distributor execution, competitive activity to sales team• Conducted market surveys each week/month ensuring distribution, pricing, POS, programs, and ads are executed• Planned for, participated in, and supported trade shows, trade events and major retailer events
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Sales Account ExecutiveSolutions Ncr Sep 2010 - Feb 2012• Grew overall market share by more than 10% in the first year• #1 in overall sales throughout Northern California• Successfully grew sales through direct B2B contact, sales presentations, and business trade shows.• Expanded target market to include independent grocers outside direct warehouse accounts• Consistently secured sales contracts vs. competition in a highly competitive industry. -
Key Account ManagerDr. Pepper Snapple Group Feb 2005 - Aug 2008• Generated $12MM in annual sales representing 19% growth by proactively securing new item placements as well as growth of existing product line. • Grew overall volume 18% in the first year while maintaining gross margin goals. • Coordinated sales, authorizations, distribution, and program execution for major retailers in Northern California including Save-Mart, Lucky, Food Maxx, 7-Eleven, Quik Stop, Pitco Foods, Sycso Foods and other convenience, gas, ethnic, 3rd party and wholesale warehouse accounts. • Successfully directed the implementation of Internet based communication-ordering system with Northern California 7-Eleven stores representing 365 locations• Performed weekly store audits confirming price accuracy, display activity, product rotation and customer service. • Exhibited portfolio at trade shows as well as aggressively reviewing competitor’s products and promotions.• Effectively launched new item placements by tracking actual unit sales and communicating progress back to the operations department. • Established and effectively communicated weekly and quarterly marketing platforms in addition to long-range forecasting of sales volume to the operations and sales teams
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District Sales ManagerDr. Pepper Snapple Group May 2001 - Feb 2005• Generated over $10MM in annual sales representing over 700,000 cases.• Reduced labor costs 10% by streamlining responsibilities and closely monitoring daily goals. • Established Innovative problem solving for over 600 accounts in the on premise and off premise sectors.• Successfully coached, evaluated and motivated a team of 4 account managers, 10 merchandisers and 5 drivers on the implementation of marketing programs, display execution, inventory management and merchandising standards.• Met and exceeded volume and revenue quotas consistently through incremental sales push on over 200 SKU’s • Analyze overall market trends and sales information including schematics and competitor programs to identify new business opportunities.• Performed store audits to communicate constructive feedback on product rotation, inventory management and price point accuracy resulting in a clear understanding of company policies and procedures.• Promoted to Key Account Manager in February 2005
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Account Manager / Route DriverDr. Pepper Snapple Group Apr 1992 - May 2001• Developed over 500 CAT 1 and CAT 2 accounts by introducing new products, launching national and local promotions, establishing new points of distribution and aggressively positioning POS material.• Revitalized market share by converting no buy accounts and prospecting for additional customer base. This enabled a growth in brand equity to meet and exceed both volume and revenue quotas.• Generated $3MM in annual sales.• Accurately identified growth opportunities by analyzing inventory trends and sales forecasts.• Cultivated strong, productive relationships and resolved service issues within a diverse retail environment.• Promoted to District Sales Manager in May 2001
Ron Nelson Skills
Key Account Management
Account Management
Forecasting
Sales
Management
Key Account Development
Retail
Pricing
Merchandising
Sales Management
Sales Operations
National Accounts
Marketing
Business Development
Fmcg
Inventory Management
Leadership
Grocery
Brand Management
Customer Service
Sales Presentations
P&l Management
Sales Process
Market Planning
P&l
Consumer Products
New Business Development
Shopper Marketing
Profit
Trade Shows
Selling
Customer Satisfaction
Budgets
Distributors
Trade Marketing
Cross Functional Team Leadership
Time Management
Analysis
Income Statement
Iri
Ron Nelson Education Details
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Math, English, History -
Diploma
Frequently Asked Questions about Ron Nelson
What company does Ron Nelson work for?
Ron Nelson works for Ohy
What is Ron Nelson's role at the current company?
Ron Nelson's current role is Director of Sales (West).
What is Ron Nelson's email address?
Ron Nelson's email address is ro****@****bal.net
What schools did Ron Nelson attend?
Ron Nelson attended De Anza College, Monterey High School.
What skills is Ron Nelson known for?
Ron Nelson has skills like Key Account Management, Account Management, Forecasting, Sales, Management, Key Account Development, Retail, Pricing, Merchandising, Sales Management, Sales Operations, National Accounts.
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Ron Nelson
Cary, Nc -
3yahoo.com, pacificlighttech.com, pacificlighttech.com2 +150380XXXXX
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Ron Nelson
Buckeye, Az2gmail.com, vcp.vet -
Ron Nelson
Director, Strategic Planning & Integration And Cio At Ch2M Hill Plateau Remediation CompanyRichland, Wa3gmail.com, clearwire.net, ch2m.com7 +150943XXXXX
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2state.mn.us, strategen.com
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