• Management of a leading home delivery pharma company of medicines, pharma, medical equipment, and medical cannabis with a sales turnover of over 100 million NIS.• The company focuses on sales to the elderly through a trade website (leading in Israel for elderly customers), a call center and physical pharmacies. In addition, the company performs B2B sales through a trading house it owns.• The company has an independent B2C temperature-controlled supply chain with hundreds of drops per day.

• Management of a group of companies in the field of furniture and lifestyle, with a turnover of hundreds of millions of NIS and hundreds of employees, which includes a factory that produces and assembles tens of thousands of mattresses and chairs per year at the same time as importing products in the other categories (armchairs, sofas and more).• Operation of 3 retail chains (Dr. Gav, Nattuzi, Italsofa) with about 50 stores. At the same time operation of a trade website and wholesale activity.• Operating an advanced logistics center and an independent distribution system for the homes of the group's customers.

• Management of an import and marketing company for off-road vehicles and motorcycles with about 150 employees with a sales turnover of hundreds of millions of NIS, which exclusively markets seven international car brands in Israel, among them: Polaris and KTM.• Establishment of 2 chains of showrooms and service centers, each numbering more than 15 agencies.

• Management of the marketing department with 50 employees and managers in four departments that handle the overall customer experience: marketing communications, industrial design, user interface design (GUI) and technical documentation.• Managing the department as a profit center by selling the division's services to Kodak development centers around the world thanks to quality service and a competitive price (and their preference over local alternatives).• Work in a giant global company and in a matrix structure with reporting to the CEO in Israel, the VP of the global division in Canada and Kodak's marketing headquarters in the USA.

• Managing the marketing and sales department with 50 employees as a profit center for the sale of the new vehicles with a turnover of hundreds of millions of NIS.• Managing a network of dozens of sub-agents (showrooms) nationwide.• Increasing the sales by expanding the range of products, building a strong brand, and improving the sales system.

• Management of the marketing unit (10 employees) and the marketing strategy during the period of opening the multi-channel television market to competition.• Management of the sales unit that included about 300 D2D agents and telemarketing representatives.

• Management of the marketing unit for private customers (4 employees) during the period of the opening of the international call market to competition which was characterized by high volume marketing activities and a high advertising budget.