Responsible for global marketing and brand development for revolutionary consumer health technology - a suite of home, business and industrial solutions for indoor air and room purification using patented probiotic technology. Responsibilities include: relaunch of websites / sales sites, rebranding, set-up CRM and create internal processes (Hubspot), PPC campaigns, email marketing, social media, influencer, blog and affiliate management. Collaborate with global team and freelancers. Build / optimize B2B/B2C pipelines, manage product launches. Also supporting fundraising activities.

Wisio (www.wisio.com) is a groundbreaking online marketplace & mentoring platform for monetized interactions between influencers and their communities. • Managed all operations, including outreach & success, finance, legal, marketing/social media and HR• Achieved record growth and sales in most recent months.• Deep understanding of the creator economy through interactions with hundreds of creators and their followers• Worked extensively with CRM (Hubspot) and other productivity tools

Volunteering as marketing director of Avoda Shava, a non-profit promoting gender equality in the Israeli labor market.

Brand development, strategic consulting, marketing and communications. Ongoing consulting helping both established and developing Israeli companies market and promote products and services internationally. Extensive experience in marketing, business & product strategy and execution, branding, content development, investment prep & fundraising and many other areas critical to the success of a growing business.

Conceived, built and operated a consumer & publisher social opinion platform that included both a discussion engine and a suite of products for distributing and syndicating polls and conversations across the web. • Raised more than $2M from VCs (JVP, Pix Vine Capital) as well as from the Israeli Chief Scientist program.• Built user base of almost 100,000 registered users via social media and community activities• Generated millions of dollars in revenue from video advertising used to monetize the platform.• Produced thousands of content items (polls, text, videos), personally supervised curation & discussion moderation.

Manage all aspects of client relations as well as overseeing agency operations in planning, media and interactive divisions. Work with major multinational and responsible for all international projects (advertising in U.S., Europe, Asia). Clients included BAT, Budget Rent-a-Car, National anti-drug council and more.

Managed and developed Romania's leading advertising agency while working to develop the larger marketing and media group throughout the Balkans (Romania, Bulgaria, Albania). Developed partnership with BBDO Worldwide. Led establishment of media company, event and promotions agency, public relations divisions and agencies. Also worked on establishign a daily newspaper. Elected President of International Advertising Association - Romanian Chapter during last two years in market. Led industry lobbying, self-regulation and media research initiatives.