• Lead and manage the PR, Partnerships, and Events team, ensuring alignment with overall marketing and business objectives.• Develop and execute comprehensive PR strategies to enhance brand reputation and visibility.• Identify, develop, and maintain strategic partnerships to drive brand growth and market reach.• Plan, coordinate, and execute high-impact events, both on-ground and digital, to promote brand engagement and customer loyalty.• Collaborate with internal stakeholders and cross-functional teams to create cohesive and effective marketing campaigns.• Oversee the creation of promotional materials, event programs, scripts, and online collateral for various platforms, including social media and live-streaming events.• Manage vendor relationships, negotiate contracts, and ensure the successful execution of events within budget and timeline.• Analyze event performance, partnership outcomes, and PR metrics to make data-driven decisions and optimize future initiatives.• Mentor and develop team members, fostering a collaborative and innovative work environment.

• Managed and executed marketing activation programs, boosting brand engagement.• Developed innovative marketing strategies to increase brand awareness.• Coordinated with sales and product teams to align marketing activities with business goals.• Analyzed market trends and consumer insights to inform marketing strategies.

• Overall Marketing Lead for NurseryVan.com• Directed all online activities to drive traffic, enhance conversion rates, and boost sales.• Developed and executed website optimization strategies, promotional campaigns, and social media content to increase online traffic.• Managed day-to-day operations, including order processing, fulfillment, and delivery for NurseryVan.com, BeachHutFun.com, and other Shopify stores.• Generated performance reports and provided data-driven recommendations for platform growth.

• Successfully led the execution of brand activation campaigns and managed partnerships and sponsorships in collaboration with internal stakeholders.• Oversaw the setup, logistics, inventory, and manpower management for all on-ground events, ensuring seamless execution and optimal resource utilization.

• Overall lead in the successful end-to-end implementation of client events that covered pre-work up to post-event evaluations• Lead in the event budgeting, sourcing of resources, and negotiation with third-party vendors

• Overall lead in the successful end-to-end implementation of various media and consumer events (i.e., press conferences, concerts, launches, and movie screenings) through the effective use of resources, and strong partnerships with internal and external stakeholders• Consistently achieved profit targets by implementing a strategic and systematic approach that ensured cost efficiencies, and high-quality outputs

• Overall lead in the successful end-to-end implementation of various media and consumer events (i.e., press conferences, concerts, launches, and movie screenings) through the effective use of resources, and strong partnerships with internal and external stakeholders• Consistently achieved profit targets by implementing a strategic and systematic approach that ensured cost efficiencies, and high-quality outputs

• Overall lead in the successful end-to-end implementation of on-ground marketing activities and events* that covered pre-work up to post-event evaluations. *Concerts & Parties, Mall Activations, School Tours, Office Tours, Movie Premieres, PR Launches, Special Campaigns, Trade Shows• Collaborated with brand and creative teams to ensure cohesive event themes and branding.• Lead in the event budgeting, sourcing of resources, and negotiation with third-party vendors.