Ron Presman Email & Phone Number

New York, Ny, Us

- Responsible for Mural’s quarterly strategic planning, aligning ‘tops down & bottoms up’ business initiative and roadmap planning.- Manage the company’s Business Inspection & Operating Rhythm, establishing an MBR, QBR and corresponding rhythm of business cadence.- Oversee Sales Acceleration programs, establishing reporting and analytics templates for efficacy and workflow/process improvements to drive efficiencies.- Project/Program Manage key company priorities (ie. Web Domain Migration, PLG Systems Infrastructure, etc.) with Executive Level Sponsorship.- Implemented a central Commitment Tracking & Prioritization process to streamline strategic planning andreduce resource conflicts.

- Responsible for the end-to-end planning and management of product launches and strategic business initiatives (Company Bets), across a bi-annual planning and execution cycle. - Coordinate the development and execution of cross-BU commercial roadmaps, priorities and objectives.- Accountable for the ‘Ad Platform Bet’, encompassing the strategic growth of the Ads Business through scaled product features, global accessibility, enhanced Advertiser/Agency services and an Ad Server migration (3P to 1P).- Oversaw the International expansion of Ad Studio (self-serve ads platform) to 11 key markets (ie. Brazil, India, Japan, etc.)- Facilitated a Global Sales Segmentation analyses, resulting in the migration of Enterprise Customers to the self-serve Ads Platform an increase of 240 bps YoY (2500+ Advertisers and Agencies).- Responsible for the development and execution of the Partner Sales (Reseller) Business Strategy, implementing centralized business workstreams, a financial audit and business acceleration program. - Developed and managed a Partner Sales business model migration to a Sales House model, leveraging a financial model that unlocks new ways of working with partners, reductions in licensing rates and projected annual revenue increase of 75%.

- Deliver cross-functional programs that improve systems, processes and performance to scale the Campaign and Creative Management (CCM) organization through International Expansion (IX) locales- Responsible for defining the CCM team vision for IX, owning the organizational roadmap and corresponding program workstreams.- Develop the IX Customer Success Roadmap – emphasizing a multi-faceted education and engagement model that expands the CCM role, driving Customer Success by developing content that delivers tailored resources to distinct audiences at multiple points in their advertising journey.- Define and manage the IX Growth Segmentation Program, merging multiple service models to enable business services be offered to Advertisers based on spend and growth projection, resulting in business efficiencies and dedicated support for strategic accounts.- Conduct system and process mapping to deliver centralized Business Requirements, supporting the prioritization of Product enhancements that drive user automation and workflow improvements.- Coordinate with partner teams to draft standard operating procedures that support new product launches and coordinate release UAT to prevent system and user defects.

New York, New York

- Manage a team of 12 Campaign/Account Managers, across 3 locales, with accounts spending an average of $150mm in annual advertising spend.- Lead campaign management and analytics teams who provide strategic and consultative support for Advertisers, successfully launching media campaigns across the Amazon Advertising portfolio of products.- Develop and implement organizational KPI’s, while tracking the team’s performance against individual goals.- Define the strategic vision of the Client Services Team by crafting program roadmaps and go-to-market strategies that require cross-functional alignment.- Own projects and programs that solve organizational pain-points, using agile methods to refine operational workflow and define SOP’s globally.- Develop and implement programs that standardize the customer experience across verticals and locales, by aligning roles and responsibilities.- Drive change-management initiatives, intended to work backwards from the customer’s needs, while improving internal job satisfaction and efficiency.

New York, New York

- Oversee an average of 15 campaigns, from pre-launch to post-launch phases, responsible for project managing the campaign execution process for a global Advertiser, averaging $30mm in annual spend.- Work closely with internal departments including, but not limited to ADX (Design), Account Management, Account Executives, Ad Policy, and other teams to act as a liaison to ensure a successful campaign launch, while ensuring an optimal Amazon shopper experience. - Introduce improvements to existing SOP’s and materials to improve the Advertiser experience, streamlining the campaign execution process. Through partnerships with internal and external stakeholders, reduce the lead time and creative revision processes to exceed campaign execution KPI’s/metrics.- Assume a leadership role amongst the team, through the coordination of on-boarding training tasks (Leading Training sessions amongst New-Hires), peer coaching, and organizational and prioritization methods (ie. Campaign Trackers and Dashboards).

New York, New York

- Responsible for the launch and development of Amazon Destinations platform in Four (4) key markets throughout the Northeast Region, supporting 40+ partners.- Surpassed quarterly Sales KPI Goals in reference to on-boarding new partners, by curating and on-boarding key properties throughout target destinations. - Maintained an average of 87% Rate and Inventory Parity to Brand.com, with property’s use of an Extranet, as connectivity was not yet available.- Through strategic planning based on diversification of product, price point, and location; continued the development of key markets and territories to continue revenue growth for the Amazon Destinations platform.- Collaborate with colleagues across offices, to develop programs to improve both the merchant and customer experience, in regards to Localization of Marketing/Communication, Image Health, and Traveler Persona for Relevant Marketing/Content.

Chicago, Illinois

- Responsible for leading a team of 4 Account Managers and 2 Coordinators to maximize revenue and relationships with properties over Indiana, Michigan, Minnesota, Ohio, and Wisconsin; including 10 key market destinations.- Attain revenue growth in key property portfolio of 50+ accounts, accounting for 15+ million dollars in annual revenue, and obtaining independent 60% yoy revenue growth.- Developed strategic reporting portfolio to provide effective performance measurements to partners – improving results conversion, while reducing preparation time. - Maximize team performance through effective communication, coaching, counseling, and project coordination.

Chicago, Illinois

- Responsible for maximizing revenue growth in downtown Chicago area accommodations, working closely with Revenue Management, Sales and Management positions on a property level to strategize, develop, and follow through on both the organization and accommodation’s goals.- Surpassed quarterly Revenue and KPI Goals since joining the company, in all responsible markets.- Developed initiatives designed to benefit the Chicago Office and Organization as a whole, such as Non-Hotel Accommodation Guide, Room Upgrade Competition, Volunteer/Organization Program, Inter-Office Trainings and others.

Ocoee, Fl

- Manage Online Travel Agent (OTA) accounts for 14 different resorts throughout the Westgate Resorts portfolio in 11 diverse markets.- Ensure content is accurate, optimized, and proficient on all online booking channels, including Online Travel Agencies and Brand websites.- Maximize Search Engine Optimization through all online booking channels and partners.- Strategize, develop, maintain and follow through on appropriate booking promotions and marketing campaigns.

Orlando, Fl

- Joined Hotel in pre-opening phase, and challenged to develop and maintain key relationships through all transient segment booking channels including: Central Reservations, Online Travel Agencies, Wholesale (Domestic and International), Business Transient, Consortium/Agencies.- Prospect and solicit potential Direct Net Rate Agreements and partnerships with select Receptive and Tour Operators, along with Domestic and International Online Travel Agencies.- Maximize Transient segment production through existing rate structure, while developing creative and effective promotional offers to exceed aggressive budgetary guidelines.

Parsippany, Nj

- Support and develop brand initiatives, strategies, and culture models as sourced through Brand Leadership.- Provide operational support to Field Sales and Field Operations Teams, along with property specific support on key programs and initiatives.- Developed key reporting dashboards designed to correlate the relationship between Customer Service and RevPar growth brand-wide.- Enhance and maximize reporting fluency for Brand Leadership to identify need areas amongst specific brand hotels – throughout customer service and revenue driven relationships.- Develop and maintain integral reporting structures and standards to be utilized both on-site and field settings.- Provided Ad-Hoc reporting pre and post Sales and Operational site visits.- Develop ways to translate individual reporting metrics amongst brand wide benchmarks.- Transitioned Wyndham Hotels and Resort’s corporate support team into SalesForce.

Parsippany, Nj

- Support and drive brand initiatives, strategies, and culture models for Full and Limited Service Franchised Hotels.- Multi-Unit Experience – Supporting 11 diverse and distinct brands. - Developed a series of training initiatives designed to enhance customer service through staff.- Contributed to develop an Escalation Support Team to enhance Franchise Operations Support.- Provided cross-training support across departmental units (ie. Front Office, Housekeeping, Food and Beverage, etc.)

Parsippany, Nj

- Provide exceptional customer service, as monitored by Team Leadership. - Exceeded call metric measurements in areas including Call Volume and Customer Service Standards.- Provide operational telephone support to 12 Brands reaching over 7,000 hotels.

Piscataway, Nj

- Manage Staff including Schedule, Employee Incentive Programs.- Oversee Front Desk Operations.- Obtain, review, and create potential sales leads.

Masters Of Science, Hospitality Management Studies

Activities and Societies: Eta Sigma Delta (Hospitality Honors Society)Thesis Topic: "In What Ways Can an Eco-Friendly Conversion Promote.

Bacheleurs Of Science, Hotel, Restaurant, And Tourism Management

Activities and Societies: Eta Sigma Delta (Hospitality Honors Society), Co-Founder of Alpha Kappa LambdaMember of International School.