Ron Prichard Email & Phone Number

Seattle, Wa, Us

Seattle, Washington, United States

Oversee all facets of daily Web production for PitchBook's News Team, including production of as many as 10 daily articles.Manage planning and production of PitchBook's daily newsletters, the main source of traffic to both news reports and research reports from our team of analysts.Manage staff of copy editor/producers, and oversee copy flow and style for the entire team.

Oversaw publishing and strategy for a new U.S. investments channel at Finder.com, a global personal finance site. Developed content plan based on SEO, traffic flow and industry and market trends, oversee editors and writers to execute that plan. Worked with other stakeholders to reach and deliver on ad deals, execute social and newsletter strategies and grow channel. Traffic and revenue doubled in first year. Also established a breaking news operation publishing 6-8 articles per weekday.

Oversee daily operations, monthly content planning and set long-term strategy based on user and traffic data for MSN's News and Money channels.Utilize traffic and user data to set priorities for team of 20 editors, resulting in News channel increasing from #6 in its Comscore desktop news category to #1 at time in 2020. Grew channel from 26M monthly users to more than 32M, and from 800M monthly page views to 950M, by emphasizing immediacy and optimizing content mix. Expanded Online News Association grant program to young journalists and drove a content project with nonprofit, Spotlight on Poverty, resulting in added support for public interest and local journalism.Ran daily polling operation in collaboration with vendor editors and Microsoft Research to refine topics for engagement, resulting in 4% clickthrough to MSN homepage.Partnered with Microsoft Research to develop in-article polling now in use for extensive forecasting for 2020 elections.Additionally returned to Money in 2020 as site lead, guiding a 6-person team to the best two months of traffic in a year by optimizing content mix and clickthrough. Since I first joined Money in 2000, traffic grew from fewer than 100M page views per month to 650M.

Led diverse team of Money experts and writers, including the then best-read investing writer on the internet (per Nielsen) through major growth as we guided readers through market turmoil, including the housing bust. Lifted Investing editorial traffic 44% in my first year in the role and brought it to more than 1 billion page views for the first time in 2013 and more than 2 billion in 2017 by studying user data to optimize topics, headlines and content types.Led investing seminars with Money investing columnists and professional I recruited to write for the site, expanding their brands and growing their monthly traffic along with the site’s traffic.Organized trade-show booths and online promotions, including newsletters and chats, to expand reach. Developed multiple new content partnerships to benefit and grow all companies involved. Small sites 24/7 Wall Street and Stacker, for example, became top 10 partners for traffic due to our collaborations on topics and headlines.Promoted to site lead after a 2015 reorganization, hiring a new team of vendor editors and keeping growth on track, resulting in Money topping 550M PVs/month in 2017.

Oversaw all facets of daily site production and hired/trained an expanded staff.Developed topical "Decision Centers" that tripled clicks per user and soon accounted for 40% of site page views.Drove an Expert Stock Tracker tool and helped refine and expand Money's state-of-the-art investing toolset, driving more traffic to core investing pages that carried premium advertising rates.

Started as a vendor editor/producer; quickly promoted to permanent role a few months later.Drove collaboration with CNBC when Money signed a deal to serve as the TV station's website, with content from channel experts appearing on MSN Money and Money content being included in TV segments.Developed and wrote a weekly newsletter, a stock market report and other editorial features to boost traffic by making the site newsier and raising daily and monthly visits per user.Handled the news updates on Sept. 11, 2001, coordinating reports from CNBC, Money columnists and other sources to give readers timely and accurate information.