We provide global strategic consulting and including market research, business development support services, and training, to pharmaceutical and medical device companies, as well as to investors and other consultancies. We are specialists in Brazil / Latin America, the EU, and the US. Recent company projects include:* Business development and strategic marketing support for a medical device startup. Support fundraising and product development, open negotiations with major healthcare providers for distribution, initiate talks with leading hospitals for new clinical pilot protocols, and provide advice on Go-to-Market strategy. * Retained Consultancies for Market Research Support and Training to leading pharmaceutical and medical device companies.* Buying Process Analysis for oncology treatment in Latin American region.* Metrics for Global Payor Assessment in Brazil* Creative concept testing (branding) for a new pain treatment in Europe (UK, FR, IT)* Evaluation of opportunities to in-license compounds* Strategic global market research support for medical devices including sutures and others for wound closure and care and plastic surgery: US, Europe, Latin America, Asia

* Management of global primary market research studies to support oncology franchises.* Studies supported launch of new product with indications for MDS, CMML, and AML; and of inline products with indications for Hodgkins Lymphoma and PTCL (Peripheral T Cell Lymphoma).* Global qualitative and quantitative studies included Market Landscape, Patient Journey, Branding, Messaging, Positioning, Tracking / ATU, and others.

• Provided internal consulting to US and global marketing directors of branded and developmental products indicated for prostate cancer, atrial fibrillation and DVT / PE.• Managed vendors, created presentations, presented results to brand teams.• Participated in a team to inform dashboard design for top management.

Responsible for the development and delivery of Market Research Best Practices training programs for marketing and market research staff worldwide.• Developed training modules for qualitative and quantitative market research best practices that supported Merck Marketing principles. • Delivered training in-person to marketing and market research staff in 23 countries (with focus on Emerging Markets), as well as to new market research associates at HQ.• Interacted with global, regional, and US market research divisions to align training objectives to local needs.• Provided market research consulting directly to product managers in multiple countries to support brands.

Responsible for all strategic primary and secondary market research for the Latin America region. Provided internal consulting to marketing directors of branded products and new products, across all therapeutic categories. Conducted extensive on-site consulting for Mexican affiliate.

Responsible for all strategic primary market research for the EP products division (largest division of Ethicon with over $2 billion in sales of medical devices). Provided internal consulting to worldwide marketing directors of branded and new products. • Managed multiple primary global MR studies (qualitative and quantitative) including positioning, pricing, concept evaluations, and product design, with surgeons, KOLs, and patients, in order to support products including sutures, wound closure technologies, sealants, mesh, and other. • Collaborated with Engineers on product development of new plastic surgery technology for female aesthetics.• Managed staff of two managers.

Responsible for all strategic primary and secondary market research for the Latin American region. Provided “internal consulting” to marketing directors of all branded products and new products, across all therapeutic categories. • Provided full strategic support for new product launches and strategic recommendations on positioning of new and existing products. • Designed and implemented primary market research studies, with focus on cardiovascular, diabetes, obesity, anti-infectives, and pain/inflammation categories. Managed vendors.• Directed strategic market research for the “Customer Focus Initiative” across Latin America. Presented strategic recommendations to Managing Directors of subsidiaries.• Performed forecasting for new products. • Trained Marketing and Market Research staff throughout the region.• Supervised one headquarters Market Research Manager (direct report) and eight regional Market Research Directors (dotted-line reporting to me).

Developed relationships with managers and directors of top pharmaceutical, medical device, and biotech companies to define primary research needs supporting new product development and global marketing and sales of existing drugs and devices. Sold custom and syndicated marketing research / consulting studies. Managed researchers and operations staff. Expert in Internet-based data collection.

Provided marketing research consulting to assist Fortune 100 pharmaceutical and medical device firms with the global marketing, sales, and support of inline franchises of blockbuster products and launches of new products. Responsible for the development of client relationships and generation of new business; the management, design, and execution of primary research studies; and presentations to clients.

Advised top pharmaceutical and medical device manufacturers on global strategies for development, launch, and growth of $50 - $500MM drug and device businesses. Responsible for management, design, execution, and analysis of primary and secondary global market research for assessments of new and existing technologies in numerous therapeutic areas; presentation of research findings to clients’ top management; and generation of sales of consulting services.

EUROPE AND MIDDLE EAST (1995 to 1997)LATIN AMERICA AND AFRICA (1995 to 1996)Managed all business development, marketing, and sales activities for a line of blood pressure, pulse rate, and weight monitoring equipment (Class II medical devices), including development and management of distribution network, strategy development, competitive intelligence, marketing planning, financial planning, pricing, and product development and training.

Strategic management consulting, due diligence for buyer side, and competitive intelligence.