Ron Scherer
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Ron Scherer Email & Phone Number

Top-Level Senior Sales Director: Building Teams - Inspiring Excellence - Delivering Results! at Villita Avocados
Location: Greater Minneapolis-St. Paul Area, United States, United States 7 work roles 1 school
1 work email found @itsfresh.com LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

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Current company
Role
Top-Level Senior Sales Director: Building Teams - Inspiring Excellence - Delivering Results!
Location
Greater Minneapolis-St. Paul Area, United States, United States
Company size

Who is Ron Scherer? Overview

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Quick answer

Ron Scherer is listed as Top-Level Senior Sales Director: Building Teams - Inspiring Excellence - Delivering Results! at Villita Avocados, a company with 15 employees, based in Greater Minneapolis-St. Paul Area, United States, United States. AeroLeads shows a work email signal at itsfresh.com and a matched LinkedIn profile for Ron Scherer.

Ron Scherer previously worked as Sales Development Director - Value Added at Villita Avocados and Consultant (formerly Senior Sales Director) at It'S Fresh!. Ron Scherer holds Bachelors Of Science Degree (Bs), Finance from Saint Cloud State University, Minnesota.

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Email format at Villita Avocados

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{first}.{last}@itsfresh.com
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Profile bio

About Ron Scherer

Ron Scherer is an accomplished CPG senior executive, with 25+ years of experience in optimizing revenues and driving market share growth for national food manufactures. He has mastered the ins and outs of the grocery industry to collaborate with retailers to not only accomplish organizational goals, but surpass them.Most recently, Ron was employed by It’s Fresh! as the Senior Sales Director for North American retail customers. At It’s Fresh!, he over-delivered sales targets by over 20% and established a new sales office in the Dominican Republic. Ron is currently pursuing an opportunity to lead and motivate a high-performance team, in conjunction with his ability to effectively develop superior sales strategies and tactics.Ron has consistently exceeded corporate goals while at It's Fresh!, Campbell’s Soup Company, Johnsonville Sausage, Acosta Sales & Marketing and SuperValu (unfi). His career has demonstrated progressive responsibilities with various leadership roles in Category Development, Broker Management, Customer Management and Team Leadership. Ron believes that it is imperative to work with integrity and honesty when building strong relationships within the organization and with the customer.Ron is passionate about developing individuals and leading accomplished teams. His leadership style is mentoring individuals through motivation, constructive feedback, and sharing of industry best practices. He is an effective decision maker with strong business and financial acumen. Ron’s success is a direct result of understanding the vision of the company, creating long-range strategic plans, prioritizing initiatives, goal setting and implementation. Ron earned a Bachelor’s of Science in Finance degree from Saint Cloud State University and enjoys continuous learning. Outside of the office, you may find Ron relaxing with family and friends, grilling up dinner or playing a game of bean bag toss/cornhole.Gallup StrengthFinder 2.0 Top 5 Strengths:Achiever, Competition, Ideation, Strategic, Responsibilityron_scherer@outlook.com763-213-3276

Listed skills include Team Leadership, Account Management, Strategic Customer Development, Business Development, and 41 others.

Current workplace

Ron Scherer's current company

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Villita Avocados
Villita Avocados
Top-Level Senior Sales Director: Building Teams - Inspiring Excellence - Delivering Results!
pharr, texas, united states
Employees
15
AeroLeads page
7 roles

Ron Scherer work experience

A career timeline built from the work history available for this profile.

Sales Development Director - Value Added

Current

In my role as a Sales Development Director, I develop key growth sales strategies, tactics, and action plans to achieve financial targets for a newly launched brand of guacamole: We Guac. I create blueprints and mechanisms for hitting annual targets for optimal profitability. I am adept at building relationships, leveraging these partnerships for customer.

Aug 2020 - Present

Consultant (Formerly Senior Sales Director)

In my role as a Consultant, I am responsible for maintaining the c-suite level relationships that I had while holding the role of Senior Sales Director. This allows It's Fresh! to achieve both sales and profitability in the United States that are aligned to the overall strategic business plan. In this role I will qualify new leads and forward on to the.

Dec 2017 - Feb 2024

Senior National Account Manager

In my capacity as a Senior National Account Manager, I established and cultivated strong relationships with key accounts, supervising, and supporting the Joint Business Plan with Target to drive optimal sales and profitability. As a Senior National Account Manager, I analyzed performance metrics and performed syndicated data analysis to deploy actionable.

May 2014 - Jul 2017

Regional Sales Manager | Broker Team Lead

As a National Sales Manager, I oversaw sales operations, consistently growing market share and exceeding revenue expectations. I worked with industry partners and clients to identify growth opportunities. Oversaw the presentation of business reviews and new item launches.I mobilized the strategic management of sales, employees, as well as product and brand.

Nov 2010 - May 2014

National Sales Manager

Utilized and leveraged syndicated data to uncover opportunities to drive sales growth; provided strategy recommendations against the 4 P’s (pricing, promotion, placement and procurement). Developed actionable consumer and shopper insights for category business planning, business reviews, Top to Tops and new item presentations. Negotiated with and engaged.

Jun 2007 - Nov 2010

Business Development Manager National Account

Managed and monitored Retail Team and Regional Customer Business Managers’ performance to achieve budgeted sales volume, market share and profit goals. Utilized strategic promotional plans and post promotion analysis to develop short and long-term strategies. Oversaw $65M in gross sales, $7.8M in trade, $2.5M in slotting and $2.0M in commissions for.

Jun 2004 - Jun 2007

Category Development Management

Created regional plans for assigned categories that aligned with the Corporate Executive Summaries; managed broker relationships and negotiations; responsible for new item launches; developed co-marketing events; assisted with commodity, seasonal and special pack procurement; enacted both National and Store Brand strategies; developed annual and quarterly.

Jan 2000 - Jun 2004
Team & coworkers

Colleagues at Villita Avocados

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1 education record

Ron Scherer education

  • Saint Cloud State University, Minnesota
    Saint Cloud State University, Minnesota
    Finance
FAQ

Frequently asked questions about Ron Scherer

Quick answers generated from the profile data available on this page.

What company does Ron Scherer work for?

Ron Scherer works for Villita Avocados.

What is Ron Scherer's role at Villita Avocados?

Ron Scherer is listed as Top-Level Senior Sales Director: Building Teams - Inspiring Excellence - Delivering Results! at Villita Avocados.

What is Ron Scherer's email address?

AeroLeads has found 1 work email signal at @itsfresh.com for Ron Scherer at Villita Avocados.

Where is Ron Scherer based?

Ron Scherer is based in Greater Minneapolis-St. Paul Area, United States, United States while working with Villita Avocados.

What companies has Ron Scherer worked for?

Ron Scherer has worked for Villita Avocados, It'S Fresh!, Campbell Soup Company, Johnsonville, and Acosta Sales & Marketing.

Who are Ron Scherer's colleagues at Villita Avocados?

Ron Scherer's colleagues at Villita Avocados include Dana Torres, Robert Valenzuela, José Alfredo Vazquez Becerra, Roberto Magaña Garcia, and Genner Rodríguez.

How can I contact Ron Scherer?

You can use AeroLeads to view verified contact signals for Ron Scherer at Villita Avocados, including work email, phone, and LinkedIn data when available.

What schools did Ron Scherer attend?

Ron Scherer holds Bachelors Of Science Degree (Bs), Finance from Saint Cloud State University, Minnesota.

What skills is Ron Scherer known for?

Ron Scherer is listed with skills including Team Leadership, Account Management, Strategic Customer Development, Business Development, Relationship Building, Management, Consumer Products, and Leadership.

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