In 1984 I established Advantage Advertising so I could blend my creative skills with a passion for regional Australian media.Advantage Advertising boasts a history of accountable results for national and local clients targeting regional Australia's unique and lucrative demographics.Creative cut through in the message, with calculated reach to Australia's fastest growing and biggest spending consumer base has rewarded my clients with accountable revenue and brand growth. My direct, hands on relationship with regional television and radio networks delivers proven results. My background in media includes over 35 years in management, sales and promotional roles in Radio, Television, digital & press marketing. I've created and managed marketing campaigns that have lifted small start-up companies to market leadership status with a targeted blend of traditional mainstream media and modern digital and social environment.I’ve steered a liquor retailer from 4 local stores to over 1200 outlets across Australia. A small local real estate web site to a national market leader. A canberra based fashion outlet to Australia’s largest retailer in its category.....Just to name a few.My experience in motor vehicle, sporting, fashion, retail, food & liquor marketing in regional Australia has delivered great long term results to my partner clients.I very actively engage in many charity, sporting and community passions within the Canberra region, and enjoy a wide range of passions, interests & hobbies including golf, music, travel & work.