Creation, execution, and management of VCA Charities internal and client facing charitable activities. VCA Charities is a 501(c) 3 nonprofit that supports programs and organizations that directly help pets in need. Under my guidance VCA Charities has helped to provide over 2 million nutritious pet food meals to families who could not otherwise afford it in the local communities we serve via the VCA Charities Pet Food Pantry program. Under my leadership the VCA Charities Pet Food Pantry program has grown from 5 locations to over 32 locations in 20 states. The VCA Charities’ fundraising program Pennies For Pets raised over $1 million in donations in 2017 and 2018. The money raised from the program benefited over 125 companion animal nonprofit organizations (humane societies, animal rescues, police K-9 units, companion animal financial aid, and service dog organizations). I led VCA’s coordinated response to natural disasters and emergencies, this role required rapid strategic planning and execution. Under my direction the company launched partnerships with local and national disaster and emergency relief organizations (FEMA, American Red Cross) to provide donated funds, pet care supplies, veterinary care and free boarding services for pets in need. I have extensive experience in developing and executing measurable advertising and marketing campaigns to exceed key business objectives. Expertise in revenue increasing marketing/advertising campaigns, execution, and analysis management. Adept at working cross functionally, both internally and externally, to maximize sustainable outcomes. I enjoy opportunities that allow me to provide solutions to problems with an “out of the box” approach, using strategic information gathering and comprehensive data analysis.

Management of 1,100+ veterinary hospitals marketing programs and support materials for both local and national events. Executing annual, quarterly, and seasonal promotional campaigns. Planned and executed market research focus groups. Responsible for internal and external presentations focused on reporting marketing programs’ ROI and performance. Hosted annual, quarterly, and seasonal marketing updates to stockholders, senior management teams, and chief executives. Additional responsibilities included managing national advertising, maintaining local and national media contacts, advanced corporate partner relationships, and supported corporate social responsibility programs.