Highly skilled and versatile strategic design thinker & leader with extensive creative, brand, identity and project management experience. • Over 40 years of agency and client–side design industry experience including brand and visual identity custodianship, creative art direction, innovation product design, design team management, artwork, color proofing and print production. • A confident and proactive individual with ability to effectively lead, plan, budget, organize and deliver multiple large (or small) scale brand and design projects.Strengths lay within the folds of design leadership. • Takes pride in being connected, empowering, and providing others with an opportunity to grow. • A people person and an overall team player. Very collaborative within and outside of immediate work group; balances good listening skills and is open to suggestions, yet finds ways to assert thoughts and point of view. • Demonstrates a strong sense of passion and pride with work initiatives and that energy spreads to others.30-year PepsiCo veteran who joined the company in 1986 as a Junior Designer and was promoted to a series of roles in the Design Group; eventually as a highly respected senior design leader. • Work has received several awards and been printed in several industry books. • Stays connected with brands and is highly regarded from marketing teams for expertise and passion for knowing the target, trends, etc. • In 1998 spearheaded the redesign of Mountain Dew packaging/branding moving to a look and feel that appealed to the gen-x consumer by introducing more energy and refreshment. Then went on to lead redesigning the brand 3 times since (latest hit the market in 2017- and is still current)“I love design! I appreciate design in absolutely everything ... from packaging to fashion, to cars and appliances, to food and even insects!” –Ron Udiskey