Rona Belash Dar Email & Phone Number

Israel

Responsible for sales of 120 million NIS • Management, formulation and implementation of annual strategy and marketing plans, advertising and promotional plans, goals, growth and profitability.• 360° Management of strategic processes from the establishment of new brands/categories from scratch to market launch phase.• Establishment of product development projects - market analysis and mapping, research, consumer insights, global trends, pricing, positioning, ROI, business plans, commercial negotiations, contracts, work with designers, branding companies, PR, advertising in Israel and abroad.• Design and management of advertising programs and budgets, PR for digital assets, production of TV campaigns, radio campaigns, marketing content, customer retention, customer campaigns, briefs, segmentation of messages to various audiences, press ads• Management of global operating interfaces, logistics, distribution, inventory scheduling and planning• Integration of Innovation processes and global trends, analysis of competitors' and global companies' business models• Work with multiple interfaces in Israel and in global market - purchasing companies in the Far East, operations, logistics, regulation, R&D, factories, dealers, wholesalers, international contracts, customers, bonuses, trade terms and transactions.

• Employee management: 3 brand managers, a projector and a company chef• Establishment of infrastructure for the marketing, construction and implementation department of advertising and marketing strategic plans for the company's brands• Establishment of a website for the company's activities and its arms The story of the brand for the various markets, development, production and distribution,• Building and managing a marketing budget of NIS X million - advertising, PR, promotions, sales promotion, customer satisfaction• Managing an international brand while adapting and implementing the strategy and marketing plans from the parent company abroad• Locating local and international brands and expanding the company's business activities, negotiating, leading the commercial side, R&D development, pricing, infrastructure building, positioning, marketing and launch• Leading branding processes: from the qualitative / quantitative research phase to an applied brief for the PR advertising and branding office• Ongoing work with advertising, research, media, public relations companies - writing marketing content to position the various brands for different audiences / customers• Management of operation and production interfaces with the company's various factories, production departments, R&D planning and distribution

• Establishment of new areas of activity and product lines for the company's business activities• Writing a five-year strategy plan for the establishment, development and implementation of new areas• Analysis and mapping of the international and local market, ROI and viability, analysis of branding processes and differentiation of customers and audiences• Establishment and management from scratch of new areas: locating and testing international manufacturers, participating in exhibitions, defining market needs and different types of customers, leading development processes, pricing, positioning, marketing messages, production regulation and distribution. Establishment and launch of new categories• Managing marketing and advertising budget on various platforms and producing advertising campaigns: TV, radio, PR, press conferences, PR events, while differentiating messages to customer needs, writing marketing content, upgrading the company's website• Ongoing work with advertising companies, public relations, digital media• Leading various research methods: qualitative, quantitative, anthropological, to collect consumer insights and various customer behavior types• Management of production, import, operations, logistics procurement and distribution interfaces• Building a training system and implementing it for the distribution, trade and customer service manpower• Launch of the FINGER FOODS series: "Fingers" biscuit - nominees for the Effie Award - Advertising and Marketing Competition• Launch of the "Pasta Mami" series of special pasta for toddlers and children adapted to the stages of child development .

• Establishment of international projects for the development of innovative and complex products in Israel and abroad to expand the company's activities• Opening of new sales and marketing channels, B2B and B2C• Writing a variety of marketing materials related to the various marketing channels, including needs analysis• Building global and local business plans, measuring ROI of the various products• Assimilation of the products and their work processes under the PMO method - project manager.• Building and implementing a set of training sessions for the sales, customer service and operations department

• Leading the formulation of a targeted marketing strategy for penetrating the American market with the candy line• Managing complex projects, development of new and innovative products while understanding the target market habits and needs of large US customers, company's and outsourcing factor• Analysis of international food market and future trends• Development of a product line dedicated to the target market and potential customers• Participation in international food exhibitions in US and Europe, from pavilion production, marketing materials, catalogs to closing deals, sales processes, leads, customer acqusition.• Partner in the process of establishing "Elite" USA branch in New York

Llm - Law Studies, Economics And Law

Bachelor'S Degree, Economics And Logistics

Diploma, Global Marketing