Rona Gustavsen Email & Phone Number

Major and National Accounts Interactive Sales Specialist, Orange County Register, Santa Ana, CA ·Exceeded all goals every year, earning Publisher’s Council (one of five AE’s to earn Publisher’s Council in 2011).·Develop relationships with interactive agencies, buying services and direct client contact to generate new interactive business continuously and grow existing business and relationships through excellent service and years of industry knowledge. ·Partner with National, Major and Entertainment print sales team to help them incorporate online as part of an overall media campaign for their clients.·Strategize and prioritize department projects assigning revenue opportunity, cost, deadlines, and task forces to see projects from inception to fruition. ·Contribute to strategic development of new and existing business by gathering and updating sales collateral, industry news, and media planning tactics.·Prepare, update and review project management documentation, including but not limited to proposals, scope of work, project plans, estimates and resource scheduling.·Generate and sustain a spirit of team success.·Learn, adapt and innovate on a continuing basis.·Exceeded revenue goals significantly resulting in revenue growth that started from obscurity to millions in revenue/year.

Sales of print and web based marketing tools to the legal community in the Western United States.Recruited to deliver consultative selling to Lawyers and Law Firms.Develop new business as well as increase existing client revenue.Exceeded all performance objectives.

Account Executive for Cox Interactive Media (3 years). Responsible for online sales locally in Orange County.

Account Executive, Major Accounts: The Orange County Register, Santa Ana, CA (1994-2000).Managed advertising sales, marketing and contract negotiations for national clients·Increased sales every year, exceeding all expectations.·For achieving sales in excess of 105% of annual budget awarded “Publisher’s Council”.Awarded by Target Corp. as top sales professional nationwide for service delivered (sole recipient: 2000).·Provided consultative sales and client service to a wide variety of accounts.