Go to market strategy and product management for Transunion across international markets

• Manage Communications Planning & Business Strategy worth INR 1,500+ Crs for clients spanning across Automobile, FMCG, Electronics, Consumer Durables & Alcoholic Beverages. Part of the New Business Development team and consistently delivered 20% y-o-y growth for the company• Earmark marketing investments for brands basis their growth ambitions. Adept at deploying A:S ratios, SOV/SOM benchmarks to the more sophisticated MMM & Probabilistic modelling studies to optimize marketing spends • Orchestrate Communication Planning factoring in brand encounters across the ever-evolving consumer journeys informed by market place realities and partnership opportunities to tell compelling brand stories• Devise robust Go To Market strategies basis brand growth momentum, category potential and consumer penetration. Advise brands on market level investment sufficiencies and leverage media to win in priority markets• Published several case studies & research papers to unearth latest consumer and marketing trends on a broad range of topics• Collaborate with cross functional teams to ensure seamless flow of work as well as groom team members and inculcate strong work ethics

• Persuasive and immersive strategy with the help of visual analytics and understanding the widespread distribution network vis-à-vis the crop acreage across India has helped identify lucrative business markets leading to sharper focus and incremental returns• Closely monitor external environment factors such as rainfall, reservoir levels, government policies, off-patent molecules and competitor performance that makes the company agile, build resilience and explore fresh opportunities• Brought in accountability and improved efficiency by persuasive leadership that helped move the organisation towards building an audited CRM software that would help track the on-ground activities.• Proven results into increasing sales and consumer connect with digital marketing has opened up newer avenues to tap into a larger segment of audience

To deliver high quality and premium product and consumer insights to the client – had upheld the values of partnership with both internal and external key stakeholders that led to displaying managerial qualitiesTo assist Maruti Suzuki reposition its lineage brand identity which was already enjoying leadership• A structured Brand equity was conducted to understand the perception and challenges which included tracking awareness, consideration, brand imagery and communication performance for corporate brand & key models• Provided solutions to enter into premium segment with the launch of “NEXA” since the brand wasn’t catering to the premium segment and thus losing share within this emerging segmentTo help devise strategy for Amazon to grow its share that was largely being dominated by Flipkart• Mass India survey conducted to understand efficiencies of Discounts and Sales in a country that largely prefers purchasing products offline.• Sharp communication strategy: promising on time delivery, authentic products and easy returns were key insights that led to incremental growth in share• This also helped in bridging barriers between the consumer and the brand itself

With the ambition to build one’s entrepreneurial pursuit, plunged onto developing go-to market strategies • Ground work suggested penetration into emerging towns beyond Mumbai namely Pune and Nagpur which were affable to Ayurveda medicines could lead to growth• Partnering with new emerging platforms with increased foot print led to popularising and exponential noticeability of product• Social media marketing and listening tools helped in improving efficiencies• Understanding Import laws helped in analysing and developing comprehensive business strategies pertaining to demand forecasting, regulatory, tariff & tax treatment for the purposes of importing textile yarns

• Help articulate, infer and provide actionable strategic direction that drive sharper communication resulting into higher ROI for multiple industries including FMCG, Automobile and F&B • Delved on Multimedia Campaigns to evaluate efficiency across mediums, share of voice and conversion to help deploy incremental impact• To deliver high quality and premium product and insights to the client – had upheld the values of partnership with both internal and external key stakeholders that led to displaying managerial qualities