- Responsible for brand positioning and communication.- End-to-end content marketing.- Evaluation of metrics and improvement in brand recognition.- Social media and digital presence of FMI.- Structure marketing efforts for multi-dimensional growth.- Creative and innovative approach to ensure the best outcome for the brand.

- Managing a team of 19 writers with experience ranging from 6 months to 4 years.- Responsible for editing and quality checking 30k+ words a day.- Handling publication of 100+ collaterals in a month.- Mentoring writers and helping them reach their best possible potential.- Identifying the best keywords and charting a plan to generate organic results for the brand.- Responsible for developing content strategies, execution, and measuring results.- Carrying out competitor analysis to give an edge to the brand and better visibility in search engine result.- Responsible for the generation of backlinks through guest posts from high DA websites.- Editing collaterals, press releases, and articles to ensure that the best content goes for publication.- Accountable for the results of the content and revamping them to maximize impact.

Create long-form content (Blogs, whitepapers, articles, press releases, product pages, web pages, case study, etc.)Develop justifiable and creative titles for ranking new articlesCreate working formats of meta descriptions and tagsStrategize structure the content outline to reduce bounce rateIdeate unique content topics for blog postsIdentify long-tail keywordsLeverage tone of different social media platformsIdentify the right set of keywords based on the content requirementsCreate a sales funnel with pillar content and supporting content for seamless conversion of prospect to customer.Chalk out actionable plans from data obtained through Google AnalyticsUndertake end-to-end content writing process and publication.Write guest blogs for high DA websitesSupervise content distribution strategies of DMEs and guide them for optimum outputInterview candidates for DME and content writing positionTrain and guide new team members

Create high-quality content for press releases, guest blogs, collaterals, and upcoming reportsResponsible for writing Marketing CollateralsAdding value to Analysts’ DocumentsCreating SEO articles and blogsHandling news piece contentImage ConceptualizationEditing and proof-reading before PublicationResponsible for meeting writing targets with a word count of 2500 - 4000

Responsible for managing the Social Media accounts of Kotak SecuritiesResponsible for creating content for Kotak Securities’ CEO’ Twitter accountEnd-to-end ideation and execution of the Social Media Campaign for Bajaj Finserv (Engineers Make India and We Pledge to Care for Doctors)Responsible for engagement activities on Social Media PlatformsHave created content for Newsletters, WhitepapersHave created Alt Text for WCAG

Have written industry pages, developed scripts for video content, web pages, service pages, and comprehensive blogsInsightfully researched on the services and have written portfolios for the companyIdeation of content marketing strategyManaging four distinct campaigns togetherBrought traffic through QuoraManaged social media accountsHandled the responsibility to direct traffic to the website

Handled the task of writing unique titles and descriptions for the company’s web pagesHandled the responsibilities of reviewing and editing articles to ensure the quality of the articlesDeveloped scripts and quality content for informative videos on YouTubeHandled keyword analytics for YouTube videosCreated marketing videos for various social media platforms