• I define the strategy and lead the evolution of Sunbelt Rentals MarTech roadmap to enable best-in-class digital journeys.• I evaluate current MarTech capabilities and performance, identify gaps, and recommend enhancements to develop the ideal technology stack.• I drive adoption of MarTech systems and marketing capabilities across all relevant stakeholders and users by building and managing relationships with internal partners and vendors.• I monitor the MarTech vendor landscape and stay current on emerging capabilities.• I manage the automation and operations of the Sunbelt Rentals MarTech stack, with Marketo at the center, including data hygiene, integrations, automated workflows, and reports.• I am accountable for the accuracy of crucial system processes, including lead scoring, lead routing, privacy compliance, UTM tracking, and data syncs between sales and marketing technologies.• I continuously collaborate with marketing and sales leadership on optimizing the lead management process, ensuring accurate and timely distribution of marketing-qualified leads.• I scale campaign operations to maximize output while maintaining data integrity across the MarTech stack.• I build and maintain the underlying data sets that help measure campaign success.• I champion 1st party consumer data collection and activation and develop 2nd party partnerships that allow Sunbelt Rentals to enhance our marketable database at scale.• I work with IT, Data Teams, and other parties to determine reporting/measurement frameworks and implement integrations.• I develop and lead the reporting cadence and infrastructure to assess the performance of marketing campaigns and strategies across the organization.• I work closely with the Campaign Managers, Channel Managers, and Analytics Teams to maximize the effectiveness of each campaign.• I lead and grow a team of high-performing marketing technology and data experts.

Lead, coach, and mentor a team of direct reports to successfully achieve marketing transformation goals and objectives .• Manage marketing operations roadmap, marketing technology budget, vendor agreements, process documentation, training, and project request processes• Be the Marketo Super-User, driving improvements and best practices as well as ongoing system maintenance and configuration.• Support the creation and design of go-to-market campaigns, owning full responsibility of implementing and orchestrating these programs within various digital channels.• Collaborate cross-functionally to ensure all campaigns are delivered on time and accurately, and that all digital activity is tracked and analyzed to support ongoing optimization• Own the contact database quality and growth including development of processes to ensure data cleanliness and use of third-party enrichment tools to further develop contact profiles.• Be the expert on the segmentation and nurturing, providing recommendations on how to leverage data and automation technology to improve targeting, engagement, and conversion.• Track, analyze, dashboard, report and provide recommendations for improvements on marketing programs, lead generation processes, and revenue generated against goal targets.• Strategize with marketing and field sales teams to optimize campaign performance to achieve traffic and revenue metrics including open and click rates, conversions, retention, incremental revenue lift and overall ROI.•Own the development, execution, and ongoing management of the organization’s lead management processes including lead generation, qualification/scoring, routing/assignment, and nurturing.• Oversee lead flow strategy ensuring that proper procedures and processes are in place to accurately route leads to customer service and sales teams and from Marketo to CRM.

Client Companies Highlights:• Caterpillar - Marketing Automation Consultant --- Dec 2016 – May 2017• Simantel - Marketing Automation Consultant --- Nov 2016 – May 2017• Microsoft - Marketing Automation Consultant --- June 2016 – July 2016• ENEA - CRM/Database Consultant --- Jan 2015 – Feb 2015• Sutterfly.com - CRM/Database Admin --- July 2015 – Sept 2015• Apollo Group - Financial Data Analyst --- Sept 2013 – Dec 2013

As Digital CX Architect, I develop and implement automated digital CX journeys with the goal of delivering the right content, at the right time, to the right person, in the right way - leveraging new/innovative automation wherever possible.Roles & Responsibilities• Implement strategies for customer lifecycle digital UX that ensure customer enablement, product implementation, adoption, expected usage, and product renewals.• Create an end-to-end customer UI/UX from post-sale through renewal, utilizing digital channels like marketing automation, digital advertising, social media, and web strategy.• Manage all digital product roadmaps, sprint planning, and backlog grooming, and retrospectives for the key applications working both in agile and waterfall methodologies. • Champion new product development and execution of program services and software that deliver tangible customer value while maintaining and reducing existing technical debt• Conduct focus groups to gather internal and external data to inform product decisions about account creation • Work with operations and IT teams to optimize processes and incorporate applicable data and automation solutions into all campaigns.• Review analytics, provide insights and create dashboards on Digital Experience Reach, Engagement and Impact to provide decision making information to key stakeholders and executives

As a Sr. International Marketing Automation Manager, I am responsible for designing, implementing, and analyzing advanced lead nurturing campaigns for Dell Software across all international regions. Role Responsibilities • Design and manage the evolution of nurture frameworks for multiple scenarios, to be implemented across all software product areas • Collaborate with key stakeholders on tailored nurture strategies specific to their needs • Develop and execute advanced, multi-touch nurture campaigns using marketing automation (Eloqua and Marketo) • Segment the database for efficient, effective campaign targeting • Analyze and report on nurture campaigns • Continually monitor effectiveness and efficiencies across all campaigns • Serve as a resident marketing automation expert, keeping up to date on industry trends and best practices • Identify issues; engage system support and appropriate team members as necessary

• Managed the CRM marketing campaigns through the social, email, SMS, and direct-mail channels. • As the CRM technical expert I designed or integrated programs, system, and workflows to create complete marketing automations.• Measured my marketing campaigns’ effectiveness through A/B testing, and marketing mix modeling.• Developed, and kept accurate, detailed, and visual KPI, and ROI reports, dashboards, and data metrics. • Monitored my campaigns using analytic tools, which, included HubSpot, CRM, and Google

PROJECT MANAGER / CRM DATABASE ADMIN • Analyzed inefficiencies of the licensing process, implementing a more automated, and standardized process. • Managed the complete augmented software licensing process workflow.• Launched a full hands-on Microsoft Dynamics CRM 2013 implementation, and configuration.• Completed mass data migration from IT support, finance, sales, marketing, and licensing Depts. to CRM.• Configuration of all primary CRM tools (i.e. Dashboards , Report Wizard , and Data Manager) and integration into Microsoft and other 3rd party components (I.e. SharePoint, Outlook, Ecommerce, HubSpot ).