Ronald Goldfarb Email and Phone Number

Specific accomplishments: Created a monthly newsletter for the Information Technology Department of a major hotel chain designed to market the Information Technology Department internally. Created photographic summaries of various promotional events for ClearChannel Communications. Created presentations designed to market highly complex security solutions to non-technical senior executives. Surveyed and measured franchisee satisfaction with a property management system deployment for a major hotel chain. Developed a series of high-level technology papers designed to describe technical projects in non-technical terms. Published articles on the relationship between corporate Information Technology and the franchisee community.

Responsible for managing the relationship between the Information Technology Department and the franchisees of this major hotel chain. Became the customer’s advocate within IT.Within this role, became an uncanny problem solver. Worked directly with the Executive Vice President and Chief Information Officer at InterContinental Hotels Group to accomplish a successful turnaround of the company’s relationship with its franchisees. Met with as many franchisees in person as time and budget allowed, listening to what was needed to turn dissatisfaction into satisfaction.Coordinated the Information Technology team actions to solve the problems that were exposed.Communicated and “sold” the corporate technology strategy to the franchisees.Increased revenue and improved hotel quality and guest satisfaction throughout the system by opening lines of communication with the franchise community and having a thorough understanding of their business requirements. Became the go to person within IT for all aspects of relationships and building credibility with the franchise community. As a result, both Marketing and Global Sales Departments came to me for advice on how they could improve their relationships with the franchisees to the level we had achieved in Information Technology.

Responsible for designing and implementing an Executive Support System for the senior executives of IBM's largest client at the time, Lucent Technologies.Interviewed 54 of Lucent Technologies' senior most executives to gather an understanding of their expectations and requirements for computer support from the IBM team.Designed a program that meet the client's requirements and sold the $5 million plan to Lucent senior management.Built the team, the processes and procedures for the program.

Responsible for the creation of a strategic plan for the use of information technology by the senior executives of The Hartford Insurance Group.Met with and extensively interviewed the entire senior staff of the company to gain an understanding of their work styles and information requirements.Translated the executive's information requirements and work styles into specific recommendations for hardware, software, networks and training.The recommendations (made in 1995) were clearly leading edge. They included: installing high speed e-mail and Internet access for every executive's home, replacing desktop computers with laptop computers and docking stations for all executives, standardizing applications and hardware to allow effective communications amongst the executive team, training each executive in the use of the Internet, replacing all black and white printers with color printers and providing desktop teleconferencing for selected executives who needed to work closely but were located in separate facilities 30 miles apart.

Responsible for sales of computer hardware, software, networks and consulting services to large accounts.Won the company's largest account and recovered two accounts that had been previously lost to competitors. Became the company's second leading salesperson in less than two years.