Ronald Ledeley Email & Phone Number

Lille, Fr

Arras, Hauts-De-France, France

Lille Et Périphérie

In charge with I&R strategy and 3-years pipeline definition and execution for Europe on Pizza and Breakfast chilled dough categories (Turnover = 150 Millions €).Management of a team of marketing product managers and R&D project managers (7 people).

Noisiel, Île-De-France, France

Responsible for NESCAFE Black cups business (4 ranges/ 80 Mio€/ 3 direct reports)- Lead of the 3 years marketing strategic plan leveraging all the marketing mix dimensions to drive profitable growth.- Build operational plan (Communication TV+digital, in and out -store activations) and manage team to ensure good execution and continuous improvement.- Lead locally implementation of European strategic projects on n°1 range NESCAFE SPECIAL FILTRE: brand positioning thinking, new product… Show more Responsible for NESCAFE Black cups business (4 ranges/ 80 Mio€/ 3 direct reports)- Lead of the 3 years marketing strategic plan leveraging all the marketing mix dimensions to drive profitable growth.- Build operational plan (Communication TV+digital, in and out -store activations) and manage team to ensure good execution and continuous improvement.- Lead locally implementation of European strategic projects on n°1 range NESCAFE SPECIAL FILTRE: brand positioning thinking, new product mix definition, new 360 communication campaign... Show less

Noisiel, Île-De-France, France

- Define 3 years I&R pipeline for NESCAFE Black cups ranges.- Local lead of European strategic I&R projects in collaboration with Strategic Business unit, R&D and factories teams: in charge with business case building, consumers tests, product mix definition, industrial development follow-up...- Explore new innovation concepts/new consumer usage opportunities to boost recruitment.

Responsible for sales development and commercial relationship with 75 Retail point of sales on Ice-Cream and Frozen Pizza categories (Turnover = 8 Mio€)

With the cooperation of Nestlé HQ and European markets, establish key markets business diagnosis, define and recommend strategic priorities, key initiatives, and required ressources to generate profitable growth and market share gains on Cones Business in Europe.-> Lead of consumer preference initiative (60/40 approach with quality improvements projects), Rationalization of European brands and products portfolio, EXTRÊME brand harmonization between markets, definition of 3 years… Show more With the cooperation of Nestlé HQ and European markets, establish key markets business diagnosis, define and recommend strategic priorities, key initiatives, and required ressources to generate profitable growth and market share gains on Cones Business in Europe.-> Lead of consumer preference initiative (60/40 approach with quality improvements projects), Rationalization of European brands and products portfolio, EXTRÊME brand harmonization between markets, definition of 3 years innovation pipeline, development of pan-european innovation project with R&D, initiate & promote projects of continuous improvement (competitive intelligence, production best practices roll-out, raw and packaging material optimization, LEAN approach on production tool and process...) Show less

- Responsible for EXTRÊME MYSTERE brand management (25 Mio € turnover).- Project manager for the launch of the new range "Extrême Verrines" (consumer tests, marketing mix definition, product development with R&D, support plan (including TVC development)...)- Contribution to strategic thinking on EXTRÊME masterbrand (n°1 Ice Cream brand in Retail): brand positioning/territory/graphic identity, 3 years I&R pipeline, new communication platform.- Project manager on digital communication… Show more - Responsible for EXTRÊME MYSTERE brand management (25 Mio € turnover).- Project manager for the launch of the new range "Extrême Verrines" (consumer tests, marketing mix definition, product development with R&D, support plan (including TVC development)...)- Contribution to strategic thinking on EXTRÊME masterbrand (n°1 Ice Cream brand in Retail): brand positioning/territory/graphic identity, 3 years I&R pipeline, new communication platform.- Project manager on digital communication : www.extreme-studio2cine.fr (+ 500 K visitors in 8 weeks)https://www.dailymotion.com/video/x2eo0ix Show less

- Recommendation of business model to build Super Premium Ice Cream brand in French Retail Channel- Responsible for the launch in year 1 in selective distribution (CRF, Monoprix, Picard) and the support plan (in-store tasting sessions, sampling, PR campaign around "VIP" events (Dîner en blanc, Open de France de Golf...)

Brussels Belgium

Strasbourg, Alsace, France

Master'S Degree, Business, Management, Marketing, And Related Support Services

Cap Boulangerie, Baking And Pastry Arts/Baker/Pastry Chef, Admis Cap Boulangerie

Management

Leadership Programme

Classe Préparatoire Ens Cachan

Deug, Economie & Gestion