Leading the #1 spiked seltzer brand in the PNW and the #4 fastest selling brand in the entire US.

As the company’s senior executive, led the company’s vision and growth strategy into the leading Rugby and Football tackling Company.

B&R Liquid Adventure, LLC, makers of búcha live kombucha, Torrance, CA Reported to the Board of an early stage, privately held, natural foods company competing in the $60 billion functional beverage category. The company experienced rapid growth – becoming a top selling, ultra-premium, kombucha brand in each launch market across North America.• Developed and gained board approval for a 5-year business plan and PPM which enabled management to secure +$4 million in new capital and expand production capacity.• Designed, built and commissioned new Organic Certified, micro-fermentation facility in Q4 2012.• Created and implemented sales, marketing, innovation and distribution strategies leading to +300% compounded average annual sales growth rate, catapulting the company nationally to become a top kombucha brand in each North America launch market.• Achieved distribution in top retail outlets including Safeway, Kroger, Costco, Whole Foods, etc.

As the Company’s founder and senior executive, reported to the Board for a start-up Social Gaming Company which launched in early 2010. The Company went from idea stage, through multiple rounds of marketing research, repositioning and strategic evaluations to its final strategy and launch plan. Staff included 4 employees and part-time consultants.• Identified the unique business opportunity for an untapped segment of the social networking and gaming industry.• Created the vision, strategies and the ‘reason for being’ for Yawple’s market opportunity.• Led the strategic planning process and served as project manager for the Yawple.com site build-out.• Working with web designers and developers, delveloped the mapping, wire framing, consumer interface, positioning and other marketing elements of the site, including functions, content and imagery.• Working with the Company’s marketing research firm, developed plans to service the18-30 year-old audiences.• Recruited and built a world-class team of employees, consultants and directors (including Jonathan Abrams – the pioneer of online Social Networking) to execute the company’s launch and growth initiatives.• Working with Company’s counsel, executed all formation documents, stock incentive plan, employee and consultant agreements, required to form the Corporation in the state of Washington.

As the Company’s senior executive, reported to the Board for a start-up beverage company with the primary purpose of validating and maximizing the value of the Crayons® brand as a line of food and/or beverages. During this period, Crayons, Inc., which was an idea in April 2004, grew to become the nation's fastest growing natural line of kids’ beverage brands within the natural, specialty and conventional retail channels in 2008. Organization: 100 people.•Working with the Company’s original founders, board, consultants and suppliers, established the framework and vision for the Company including: built company’s infrastructure; secured multiple rounds of outside capital totaling $15+ million; conducted extensive product R&D work; executed a three-market limited control store concept test prior to finalizing formulations and optimizing packaging/launch plans; completed numerous rounds of product, positioning and other market research; and successfully launched the Crayons® beverage brand in March 2007.•Developed value-added intellectual property for the Company, including the invention of all-natural SugarGuard®, •Created and launched two unique and relevant kid beverage product lines.•Developed the nationally recognized “2008 Pink Lemonade Brigade” Public Relations program designed to increase brand awareness and trial by empowering thousands of kids across the country to raise money for the charities of their choice. •Built guerilla consumer and trade marketing platform which included “2008 Scoot Into Summer” sweepstakes program becoming the exclusive national beverage sponsor for FAAN (The Food Allergy and Anaphylaxis Network, the world’s leading non-profit organization promoting food allergy education, advocacy, research and awareness).• Achieved national retail and food service distribution within +3,000 outlets during first two years of product launch, 10,000+ retail outlets thereafter.