Ronald Saldarini Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

Helping gaming companies boost revenue, I manage quantitative and qualitative research projects, generating insights to back their decisions on sales, marketing, content, and product development. I work closely with VPs, directors, analysts, and 5 teams, assign work to analysts, provide training to analysts, and partner with data science teams to leverage advanced analytical research methods.KEY PROJECTS:► To provide a video game developer with global intelligence, I collaborated to design a survey to span 17 countries and analyzed user perceptions of game titles, engagement and affinity drivers, and market performance.► Supporting strategic planning for a leading video game publisher, I partnered on research to assess and model player opinions on video game pricing and the size and timing of discounts in 2 key markets.► I managed a study that evaluated which features players value the most in handheld gaming devices; this allowed us to create a model that could test how new potential handheld gaming devices could compete in 2 key markets.► Enabling a video game console maker to increase their subscription revenue, we researched player perceptions around gaming subscription features and pricing in 3 key markets to create a client model.► I helped uncover market opportunities with the highest ROI for a mobile gaming company. By collaborating on a quarterly tracker in the U.S., I estimated the market size of various mobile game genres and built an opportunity matrix to measure their popularity and future growth potential.

New York City Metropolitan Area

I joined the company as an Analyst and quickly advanced twice while honing my expertise in the media and gaming spaces. As a vital team member, I partnered to develop analytical insights for clients, and I coached and managed an analyst.KEY PROJECTS:► I collaborated to create a discussion guide and recruit gamers for online focus groups to test art concepts and copy ideas, providing insights for a video game developer to plan illustrations of game mechanics.► Through 2 different studies, we assisted a leading audio streaming service in optimizing marketing and music curation for various genres and subgenres by analyzing fans’ use cases and attitudes towards each type of music.► By conducting one-on-one training calls with new analysts and designing reporting templates, I shortened the time for them to become productive team contributors.

Participating in projects spanning CPG, lifestyle, audio streaming, media, and entertainment industries, I helped conduct surveys, focus groups, and other quantitative and qualitative research to produce analytical reports for clients.KEY PROJECTS:► To guide a major retailer in determining the scene and character focus for a new, interactive entertainment platform, I helped to run focus groups to test TV show concepts and supported the report preparation to deliver our findings.► When an energy drink brand sought to better market and sell to 9 unique audiences, I partnered to design a study and analyze the resulting data, used to develop audience profiles.► I contributed on a 9-month, multi-market, quantitative and qualitative segmentation study with thousands of respondents globally and the creation of a video, describing segment types to a grill brand’s teams.

New York, New York

Greater New York City Area

I played a key role on teams that researched and analyzed audience data and generated media campaign insights for Century 21, Catalent, and JetBlue. My role further included handling partner and client status calls, submitting monthly billing, and reconciling invoices.

Greater New York City Area

-Worked across OREO Global, OREO US, and Nabisco account teams-Reviewed copy for OREO food partnership posts -Conducted research on social media contests -Assisted team with new OREO flavor announcements -Handled internal and client communications and documented meetings

Greater New York City Area

-Worked on the Colgate-Palmolive shopper team -Completed digital archiving project of stock photography to improve access, re-use, and budgeting-Handled file requests, attended status meetings, and supported various account management requests

Mount Arlington, New Jersey

-Produced competitive summaries of leading online travel agencies-Assessed competitive social media advertising campaigns-Researched competitive travel insurance policies-Assisted with design and formatting of pitch decks

Syracuse, New York Area

-Provided weekly supplemental instruction for students enrolled in Economic Ideas and Issues-Reviewed homework questions and sample problems from class practice exams