As an independent crochet designer and instructor, I worked as a contractual employee for various yarn companies, publishing houses, and television production entities. I was a guest co-host on the Create TV/PBS program, Knit and Crochet Now! which runs in thousands of markets across the United States.With these projects, I was able to pivot and create a widely recognized brand with thousands of books sold under the design label, Rohn Strong. In addition, my role also required:Supported and extended the content strategy across various social media accounts and worked with various entities to create strategies that sold to specific audiences.Collaborated with various marketing teams to develop and launch paid social media ad campaignsCoordinated product and marketing updates within the craft marketAttended trade showsUsed my image and knowledge to leverage sales and growth opportunities where availableStayed on top of social media platforms, marketing trends, and best practices within the craft and fashion markets as a whole

As an assistant store manager (ASM), I enjoy working with people, am energized by your passion for books, and model excellent customer service every day. As the deputy to the store manager (SM), I focus on the look and consistent presentation of our stores, empowered to make decisions to ensure the shopping experience for our customers is to their satisfaction. I communicate consistently with my SM on my ideas to ensure this experience and drive this through our people, actively participating in bookseller development.I also ensure sales and profit through my ability to leverage resources which results in booksellers who can provide first-class service to our customers. As a leader, I work collaboratively with the team to ensure a store where booksellers are engaged in doing what they love: talking about and selling books.

As a Lead Bookseller, I strove to make the customer experience exceptional by sharing my passion and enthusiasm for books, with every customer. In addition, my role also required:Ensured consistent, friendly, and informed service to customers, first by the example you set and second by the training and delivery of first-class service by the store team.Ensured a vibrant bookstore through the flawless execution of bookstore basics.Assessed the store from the customer’s perspective and use insight to seek and influence improvement with the SM.Modeled handselling skills to drive successful campaigns such as Our Monthly Picks, preorders, and other last-minute sales campaigns, to establish book prowess and drive sales.Ensured the achievement of sales goals and deliver operational excellence to maximize efficiency and minimize loss through the timely execution of all processes.Communicated with my store team respectfully and with urgency on critical issues and messages, creating a culture that demonstrates the values of the company.Opened and closed the building, ensuring the safety of our employees and customers.

As a Video Production Specialist at Annie's, I had the opportunity to showcase my creative expertise, strong technical skills, and produce engaging content across various social channels (including Instagram, Facebook, Youtube, and Annie's Creative Studio) while creating more than 100 online video tutorials spotlighting brands across a wide range of crafts. In addition, my role also required:Shot videos in my home studio and worked as a video editor, producer, and package creatorWorked with a variety of online applications including Adobe Creative Suite, Windows Movie, I Movie, Asana, Trello, and Hootsuite, among othersCommunicated updates in a timely manner to ensure deadlines were met on a consistent basisWorked with various clients and companies to showcase why our company stood out and how customers could use targeted products for a solution-based experienceHad a strong understanding of the craft community and worked to show why Annie's was at the top of the craft publishing field

As an Email Marketing and Social Media Associate at a small independent online magazine, I led our organization's Email Marketing Department within the Social Media and Marketing team. This position required specific knowledge in HTML and content management systems, marketing automation technology, knowledge of SEO/SEM, familiarity with analytics, and strong copywriting skills. In addition, my role also required:Identified target audiences and grew our email listDesigned and implement direct email marketing campaignsProofread emails for clarity, grammar, and spellingEnsured mobile-friendly email templatesWrote newsletters including all company updatesUpgraded our email templates using graphics, personalization, and advanced featuresEnsured prompt and accurate communication with clients via email to minimize unsubscribesCreated email databases for lead generationAnalyzed campaign performance and suggested improvements