As Chief People Officer, I’m focused on realizing Macaw’s employer vision to “create an environment of trust where every employee feels inspired and safe, empowered to thrive personally and professionally and finish their day fulfilled”. And with that internationally attract, retain and develop the best talent for Macaw.I love working together with all my colleagues to keep our great culture and inclusive work environment where everyone can thrive in a sustainable way.- Initiated Inclusion, Diversity, Equity and Awareness (IDEA) program; “We are better together”- Defined Future of Work vision to “Empower people to thrive personally and professionally through optimal flexibility”, based on following guiding principles o I feel empowered and safe to thrive personally and professionally o We care for each other and get (sh)it done together o I deliver, wherever - whenever - however I work- Enhanced our Employer Branding and created a follow up plan to implement this throughout all of our internal and external communication. - Interim managed the German HR-Recruitment team to secure a future proof German Group HR function. This resulted in o implementation of the Macaw group job role and performance review model within 3 months, including individual salary alignment o integration of group and different German employee benefits within 6 months o a combined Great Place to Work certification for German group in 2022 o an overscore on the very ambitious hiring plan (hire 25% above 2021 FTE in 1H22) with a new recruitment team

From 2001, member of the Dutch Board, with the founders. - Grew FTE from 80 in 2001 to 220 in 2016, revenue from 7m to 25m.From 2017 member of the International Board (together with the CEO) to expand the business internationally towards 1000 FTE . - Grew FTE from 220 in 2016 to 500+ internationally in 2022- Set up nearshore operation in Vilnius, Lithuania (2017), which grew to 70 FTE in 2022- Acquired digital agency B+D Interactive GmbH (40 FTE) in Cologne, Germany (2019)- Acquired netkern AG (80 FTE) in Wuppertal, Germany (2021)- Search and selection of Private Equity company matching our vision and unique cultureLead the international HR, Recruitment, Finance and Facilities teams (25 FTE)Main contact for Dutch works council. Worked in co-creation in growing the company and managing economic crises while preserving our valuable people-first culture.HR-Recruitment- Realizing Macaw’s Employer Vision to “create an environment of trust where every employee feels inspired and safe, empowered to thrive personally and professionally and finish their day fulfilled”. And with that internationally attract, develop and retain the best talent for Macaw.- Aligning and optimizing all people-centered activities internationally- Create employee engagement and retention by a strong meaningful culture and an incredible employee experience. - Build a powerful employer brand, creating higher recruitment impact and employee retention. - Build on and maintain our Great Place to Work culture- Introduced a Macaw Vitality program (2015) to facilitate employees to better cope with all challenges in life by being the best version they can be physically, mentally, and emotionally. o 50% became more active. 86% had more energy. o ROI of 100% in added revenue capacity (lower sick leave)- Lead acquisition Due Diligence : Finance, Tax, Legal, HR, ERP, ESG o B+D Interactive GmbH (2017) and netzkern AG (2021) – buy side o Macaw (2021) - sell side

Responsible for HR, Recruitment, Finance and Facilities.Member of management team, contributing to strategic and midterm planningo Grew Macaw from 40 to 80 employees, revenue growth from 3 to 7 million Euros.o Responsible for setting up the financial and HR organization from scratch o Manage HR and Finance teams (5 FTE)o Organized yearly customized company trip abroad for all employees, from 50 people to Malta in 1998 to 250 people to Zakynthos (Greece) in 2019.HR – Recruitmento Defining and implementing a complete system of flexible employee benefitso Awarded Best IT Employer in the Netherlands 2001. Ranked top-10 Overall ever sinceo Responsible for recruiting (grew 40 to 80 employees in over-heated Dotcom period)o Managing personnel and benefits administrationFinanceo Setting up budget, planning & control and report systemso Optimizing the administrative organizationo Responsible for procurement policieso Guide internal and external audits (accountants, tax authorities)o Manage tax, insurance, and legal affairsFacilitieso Coordinating all facility matters

Accounting, Reporting, Analysis