Sr Vp Sales And Marketing
Current• Directed all aspects of sales, marketing, and customer relationship management for a $50M vertically integrated compression and injection molder and recycler/compounder of recycled PP resins.• Formulated the strategy behind the company identity and branding initiatives.• Developed a nationwide plastic pallet recycling program for companies including FedEx, Bed Bath and Beyond and Goodyear Tire. • Boosted overall operating margins through product management across both business units.• Created and implemented proprietary material handling product line, which encompassed brand and image development for 4 different plastic pallet tools and 47 different sizes.• Designed proprietary resin products and supporting marketing/sales information.• Championed efforts to penetrate automotive suppliers as alternative to virgin material with GM and Ford.• Spearheaded efforts to implement business unit sales channels including design of supporting/collateral sales materials and trade show program development.• Established the CSM program utilizing Powershop and Salesforce.• Performed P&L management and reporting initiatives.