• Led high-impact advertising campaigns, resulting in over 6 million YouTube views for AutoTrader.• Collaborated with cross-functional teams to ensure seamless execution of marketing and communicationfor lifestyle brands.• Researched industry trends and customer preferences to inform copywriting efforts.• Wrote advertising copy for online content, adhering to employers' overarching brand identity andpersonality.

*Led cross-functional teams to design and implement onboarding and training programs aligned with organizational goals.*Executed initiatives to enhance team positioning and community engagement, fostering a cohesive and inclusive environment.*Provided strategic guidance and coaching to ensure consistent messaging and effective storytelling across communications.*Leveraged DEI expertise to enhance recruitment, retention, and cultural initiatives.*Implemented talent development strategies that promoted growth and continuous improvement.Managed the weekly schedule for teacher meetings with parents and coordinated with teachers, counselors, managers, and direct reports*Ensured all general education staff understood their roles in supporting and reporting IEP goals for students*Trained KIPP NYC high school staff on best practices for SEL (Social, Emotional, Learning) and DEI protocols in the classroom

*Spearheaded cross-functional collaboration to execute successful product launches, events, and promotions, elevating brand visibility and achieving sales growth.*Leveraged CRM systems and data analytics to track customer preferences, informing targeted marketing campaigns and guiding product development initiatives.

* Designed and delivered effective training programs annually for 60 trainees to enhance employee skills and knowledge.• Developed and implemented performance management systems to improve employee performance.• Facilitated onboarding and offboarding processes for new and departing employees.• Collaborated with stakeholders to identify training needs and develop customized solutions.