Managed the growth and reinvigoration of efforts in products for solid state lighting through a combination of strategic marketing, technical marketing and initiating market-driven new product streams. • Achieved >$60M global solid state lighting opportunity pipeline by coordinating global alignment of regional lighting industry managers to share best practices, regional trends, forecasts, and align with strategic goals. • Spearheaded >$8M in new product sales potential by identifying new solid-state lighting trends and priming the organization to take advantage of new market trends in solid state lighting.• Forecasted >12% annual growth by developing 5-year strategic plan for solid state lighting and ensured alignment with product line roadmaps.

Continued in the global Building Automation manager role with expanded leadership responsibility for a small matrixed business development team chartered to develop, manufacture and bring to market value-added electronic devices that leveraged and expanded upon TE core competencies. • Created >$10M new product sales through concentrated efforts leading the business development team to launch three new innovative electronic products to the market in 2017. • Orchestrated >20% reduction in new product time to market by guiding value added team to establish best practices and processes for future electronic product development programs.

Global responsibility for TE Intelligent Buildings unit building automation efforts. Focused on the emerging residential Home Automation market space and worked with regional sales leaders to implement a focused global plan to address this market and drive revenue growth. • Initiated programs with >$3.5M in additive annual sales potential by identifying new development programs for home automation applications to address gaps in the product portfolio. • Charted 24% growth forecast in residential home automation through market characterization, existing product alignment and product gap identification. • Fostered sales growth by developing a comprehensive training program and collateral to raise awareness and knowledge of residential home automation among our product management and global field sales teams.

Reporting to Director of Marketing, developed and implemented marketing strategies for new products and product families, targeting lighting and life safety industries. Developed unified campaigns around hard and soft media as well as social media elements with internal and external resources to propel revenue growth and grow brand recognition.• Identified and drove >$6.1M development of new LED sockets derived from careful analysis of industry trends and market technology direction. • Generated more than 1500 product click-throughs on te.com with a new, ground-breaking 3D-based smart building web experience to quickly focus engineers on specific products for targeted applications.• Partnered with 5 key commercial distributors and their marketing teams to guide their efforts on industry-focused products that ensured product vision was communicated to target customers.

Initiated Tyco Electronics’ entry into providing specialized connector solutions for solid state lighting. Established market opportunity, conceived and drove the development of thought-leading and innovative new products for the solid-state lighting industry. This established TE as the market leader in this rapidly emerging market. • Efforts resulted in exceeding $200M in aggregated sales into the solid state lighting market from 2007 through 2019 and launched TE efforts to focus on this high growth market segment. • Developed high margin initial sales exceeding $3M in a new solid state lighting market segment with high growth potential by conceiving a series of seminal, ground-breaking products for solid state lighting electro mechanical interconnects. • Added over 70 new customers to TE’s lighting customer base by identifying and cultivating relationships with new customers and startups engaged in solid state lighting.• Developed and implemented a strategic plan and market strategy to establish TE as a solid state lighting connector leader.

Business responsibility for development programs for appliance, photovoltaic, lighting and some industrial market segments. Started Tyco Electronics efforts in 2005 to provide new interconnects for the emerging high power LED lighting market. Worked with customers/market to identify new product requirements for new development programs. P&L responsibility for development programs from concept through production release. Set pricing and negotiated development agreements with customers. Provided internal TE and external customer product training. Developed marcom programs to support newly released products.