Leading our Pharmacy segment by ensuring our product roadmap continues to delivery value to Pharmacies across Canada and looking at ways technology can solve key business problems through innovation, automation, data insights, and artificial intelligence.

We believe retail should transform beyond a transaction to become a fun, interactive and engaging experience for the customer. We are building a single platform to humanize and revolutionize Telco retail. We will leverage microservices, open APIs, iterative customer feedback, and data to drive a meaningful customer experience.

- Performed statistical data analysis including: identifying revenue and segmentation opportunities, life time value, customer loyalty and customer retention- Profitably developed a cost-effective shipping model - Built algorithm models including: cluster analysis, decision trees, memory based reasoning, regression and neural networks- Successfully developed integrated marketing plans and strategic feasibility studies for international expansion- Designed and implemented business intelligent dashboards to demystify trends and KPI’s in company data- Constructed, designed, maintained and optimized marketing investments, advertising campaigns, SEO, websites and social media strategies

- Lead a team of data scientists and business analysts- Deliver customized analysis, dashboards and recommendations to the leadership team- Deploy over 100M dynamic messages to Kik users to drive incremental DAU and user engagement- Led the development of the first customer segmentation model for Kik- Responsible for building models and data-fuelled growth programs that will help users unlock thebenefits of Kik

- Led a team of 15 web developers, analysts and marketing managers- Launched BlackBerry affiliate marketing program - Maintained BlackBerry.com ecosystem supporting billions of visits annually- Deployed over 300M personalized, dynamic messages to users globally- Expanded the Eloqua CRM Enterprise program with try & buy; revitalized nurture programs and external- Migrated web analytics from Omniture to Google Analytics premium- Developed and implemented the BBM line-up solution in 2 weeks to protect BlackBerry infrastructure;successfully channeled and notified millions of people when they could register during the BBM crossplatform launch list acquisitions resulting in over 10 Million in pipeline revenue opportunities- Built and deployed direct integration between BBM.com and the BBM application to support friend-sharing and BBM channels- Launched mobile app install units to drive BBM downloads at an average cost per download <$0.50- Reduced budgeted spend by over $8M annually via internal efficiency and agency reductions

- Leading a team of database marketing analysts and developers that support global D2C and B2B marketing initiatives- Among the first to beta test Facebook Custom Audiences driving BlackBerry device sales for under $5 per user- Migrated ESP vendor resulting in an annualized savings of $816,000 and enabling data encryption at rest for highest grade security - Implemented a standardized data execution framework including Oracle PL/SQL scripting shell and procedures to support database marketing, privacy compliance as well as adherence to sampling and reporting requirements- Built and automated dashboards to monitor CRM program performance and calculate ROI based on handheld margins and monthly revenue- Developed data-driven strategies to support global CRM campaigns and initiatives resulting in triple and quadruple digit ROI- Customized a PIN communication channel to enable and automate the deployment of personalized messages incorporating dynamic content to millions of BlackBerry subscribers

- Energetically managed a team of analysts and strategists- Successfully led a multi-million dollar migration to a SQL Server data infrastructure to support campaign execution in Canada- Effectively managed and automated the execution of all marketing relationship programs in Canada including: Prospect nurturing engine and mid-market licensing renewal program- Developed a user-friendly dashboard to demystify trends on email performance, segmentation, demographics, psychographics, external list performance and analytic models- Developed data-driven campaign strategies driving customer satisfaction and response rates and subsequently shared best practices with world-wide counterparts.- Drove a successful reclamation campaign to opt-in senior level BDM’s that were previously on the DNC list (cost per reclaimed executive $2.55)

- Provided analytical expertise including: campaign execution, developing and summarizing campaign results for top level Executives, managing and improving SAS Campaign Management Studio, teaching and monitoring a team of analysts, and developing and maintaining internal databases

- Provided teaching assistance for Graduate MBA courses in Data Mining and Marketing Informatics- Taught software including: SAS Enterprise Miner, Cognos, Microsoft Access and Excel

- Provided valuable analytical expertise including: identifying cross-selling and lost sales opportunities, forecasting company sales and setting account manager sales targets - Successfully managed campaign execution, monitored and presented product launch results to executives, maintained and modified the content management system- Led the company CRM initiative and implementation and teamed with consultants to align the software with business objectives- Developed and maintained internal databases, a framework of metrics to monitor the sales environment, and created companywide reports for executives on a weekly basis

- Effectively performed statistical analysis using Microsoft Excel and SPSS- Provided query driven insights, demystifying marketing metrics and sales opportunities - Determined customer loyalty drivers and retention rates resulting in the development of a loyalty model to increase repeat travel experiences