Responsibilities:Digital sales product management and multichannel growth.Achievements:Launch a digital sales channel for B2B SaaS, reducing acquisition costs by 80% compared to traditional channels and a 15% share of total sales.Manage CRM model based on Hubspot for all fronts of customer growth, automating customer communications and improving the company's service model through SaaS integrations with workflows.Define the digital analytics model and NPS monitoring within the product.Define an integrated service model for sales and after-sales in the merger of Krealo - Credicorp companies.

Teach courses in mobile marketing, social media and digital analytics.

Responsibilities:Work roadmap management for USA and LATAM client portfolioAchievements:Define a work model for decentralized creativity, design and development teams for flutter and low code projects.Comply with 100% of the planned planning around project deliverables.15% reduction in time in validation management and final delivery.

Responsibilities:Lead the digital self-care squad.Achievements:The commercial launch of the new digital self-management channel (web, mobile, and captive portals). Leading design, development, analytics, and UX teams.Growth of the channel by +2 million active users per month, generating +3 Million USD in monthly revenue through the channel.Implementation of 100% digital sales processes, including upsale, new products, and cross-sellingIntegration of digital channels with in-person service processes (appointment in-store, referral to store)Relaunch of the channel within the digital transformation framework to integrate new technological core with multiplatform technologies (Outsystems)Achievement of recognition from TOP ENTEL for APP platform management

Coordination with product, advertising and technology areas. Coordination and management of user stories with IT development providers. Management of communication campaigns in online channels. Analysis and monitoring of commercial indicators of the channel.

Responsibilities:Management of Internet banking channels and self-service kiosks.Achievements:Increase the use of the Internet banking channel by 30%.Establish the digital communication management platform (email, SMS, Adwords + Meta campaigns) through a communication prioritization baseImplementation of the digital product request process with automated and immediate callback.Relaunch of Internet banking under an integrated digital transformation model

Account management at the digital level for British American Tobacco South-America.Coordination and performance monitoring of the ATL, BTL and digital design and production team.Monitoring of activities with Trade Marketing and Shopper Marketing departments.Management of digital POP strategies and activations.Lucky Strike loyalty app project managementProject leader: Launch Xuang Xi, the first Chinese brand in the BAT catalog.

Management of two Kimberly Clark Digital accounts in Latin America - Poise and Plenitud. Supervision of a multidisciplinary team of 8 people for Bimbo and Delosi accounts. Supervision and monitoring of highly complex digital projects (creation of websites, social and mobile applications) Coordination with the design, development, multimedia production and analytics team. Integration of digital campaigns with ATL planning and production. Gathering and analysis of social insights information for campaign development.

Account management for the DELOSI and LG group. Information gathering for strategic digital marketing plans. Definition and monitoring of objectives (KPIs) Control and presentation of statistical reports. Management of email campaigns.