Ceo
CurrentCo-founder of a wireless environmental sense and control platform called Observos. Guided by my prior work experience and the user pain points from continuous environmental monitoring, I came up with a novel solution for climate monitoring for restaurants, greenhouses, cold storage and transport, etc. I recruited my co-founder to engineer the product around a set of user stories that met their needs. We built prototypes and validated our solution in a local restaurant, greenhouse, and homes. Using feedback collected from these customer environments we iterated over additional prototypes and were selected as finalists in the Engadget Expand "Insert Coin" competition in 2013. We launched a Kickstarter, and iterated further. The Observos platform was eventually unsuccessful in the market as we ran out of investment capital and incumbent players in the market built competitive concepts into their existing product lines more rapidly than we could penetrate the market.