Ron was brought on as a writing consultant, he created a Pre-Approval Resources Training deck for a new mNSCLC treatment; an internal reference EHR Guide for an existing pharmaceutical’s new oncology indication; and another EHR Guide for a rare disease treatment.

Ron created a series of Google ads using SEO best practices for a healthcare company focusing on Men’s Health. He created news posts, press releases, and Google search ads for a prominent Texas roofing company, and wrote landing pages, press releases, case studies, and blog posts for Foundry512’s new business acquisitions targeting CMOs.

Ron is a strong content marketer, creative writer, and copy editor with experience in both traditional and digital content marketing. Ron has been called upon to distill technical and complex product features into simple value propositions. Utilizing editorial oversight, Ron ensured the quality and consistency of brand voice, SEO best practices, compliance with guides and regulations, and drove key strategic points across all published written content. Ron is a great storyteller. He managed, edited, and wrote creative content that educated and appealed to a wide range of target audiences. He created compelling, original, and actionable content through multiple channels in collaboration with marketing, sales, and product teams.Past clients include Whiskas Cat Food, City Harmony, Deputy Software, RVOS Insurance, Nestle, Pfizer, Tour Texas, Blogger News Network, Hotels by City, US Money Reserve, Eating Well, Men's Journal, Talk Around Town, CBR, Michelle's Maids, and Credit Union of Texas.

Ron isn’t a novice to the power of words. For over a decade, he has provided clients with written solutions that drive action into the hearts of their customers; first, through various agencies and then as a freelancer. Ron used his skills in content generation and marketing communication for digital (websites, e-mail, social media (Facebook, Twitter, LinkedIn, Snapchat, and Instagram), eCommerce, traditional media (direct, print, video, and radio), and learning and development/training environments to assist clients, and marketing agencies with their content needs. With his firm, persuasive writing skills, he created strategic, optimized, and innovative copy for various integrated, cross-channel marketing initiatives for clients. He crafted long and short-form ad copy for both B2C and B2B audiences, editorialized complicated content, and created simple headlines that sing.Ron’s experience expands across many different industries including:• Healthcare industries include: health insurance, pharmaceutical, wellness, CBD, and non-profits• Financial industries include: banks, credit unions, credit cards, mortgages, and insurance• Technology industries include: software, hardware, IT, internet service, gaming, and telecommunications• Other industries include: retail, automotive, travel, packaged goods, and sportsPlease take a look at LinkedIn Experience for recent assignments.Past clients include CFRE, Abbvie, IKEA, Dr. Logic, Blue Chew, Providence Health, Injected Customs, Abiie, Belvas Chocolates, Four Leaf, Jackson Financial, Springtown Roasters, MI9 Retail, and AMD.

Always willing to share his knowledge with others, Ron has tutored various creative talents in both copywriting and art direction. Through guided creative projects, Ron challenges his proteges to build solid and diverse ads for their professional portfolios; many of whom have gone on to work at agencies and build their own freelance businesses.

Ron's quick ideation skills were put to work on a thought leadership pitch for a multiple myeloma pharmaceutical brand portfolio. Soon after, Ron was brought in again to work on a pitch to create launch marketing tactics for a new alopecia areata treatment that caters to both DTC and (B2B) dermatologist audiences. And, then once more for another thought leadership pitch but this time for the R&D department of a major bio-tech company.

Ron was brought in for his B2B copy acumen and created numerous sales sheets for the fintech company, Rho Bank highlighting their partner program to accounting firms and fractional CFO practices.

Ron was sought after for his scriptwriting experience and lent his expertise to several corporate video scripts for their military tech clients. He was also the copywriter on an integrated marketing campaign for an NC real estate company (including a microsite, emails, eBooklet, social, and UX writing) targeting the luxury housing market.

Ron provided copy coverage for payer/market access copywriters on various pharmaceutical accounts. He also assisted on a website content audit for a new kidney disease treatment.

Ron's major account was a pharmaceutical indicated for the treatment of tardive dyskinesia and Huntington's disease. He worked on a series of learning modules for the long-term care community and was involved in brand planning for AUSTEDO XR. Ron also worked on the Harmony Biosciences account and narcolepsy awareness.

Ron worked in WebMD’s internal marketing department on over 100 different brands (including CPG, CBD, pharmaceuticals, medical devices, hospitals, clinics, medical insurance, and wellness brands) creating and editing content for web articles, branded emails, banners, and social media (Facebook, Instagram, and Google display ads). He created content that was cohesive, concise, and easily navigable through WebMD’s unique UX online interface. Ron authored, reviewed, and edited manuscripts for a variety of digital initiatives for WebMD’s client’s sponsored media. For a full client list, visit www.rgcrc.com.

Ron was brought on for the launch of an oncology drug with a new indication on the payer market end. He also provided coverage for other Payer/HCO copywriters and worked on the launch of an Eli Lilly diabetes management system; Pfizer branded atopic dermatitis, alopecia, and rare disease treatments; plus, a Ferring Pharmaceutical digestive disease treatment. On the HCP side, Ron developed copy for social ads (Facebook, Instagram, and Twitter) featuring products from Haleon’s pain brand portfolio (Excedrin, Advil, Advil Dual Action, and Voltaren) and lent his copywriting skills to various HCP marketing efforts for Fresenius Medical Care's phosphate binder, VELPHORO.

Ron was brought in to write content and utilize his UX experience for the development of an interactive booth to be featured at a European pediatrics conference. The booth design was for a growth hormone injectable indicated for six different conditions. He created content for multiple booth panels along with touchscreen interactive presentations. This included an interactive quiz for iPad stations culminating in a promotional giveaway. In addition, Ron was tasked with writing various emails for a joint Pfizer/Myovant speakers bureau.

Ron created new optimized web content for a cybersecurity tech company, and targeted print content for both HCP and patient audiences for a heart valve replacement clinical trial (medical devices).

Ron worked on both HCP and patient marketing efforts for several oncological pharmaceuticals targeting blood cancer. Based on recent clinical trial data, he helped create new strategic messaging across multiple platforms.

Ron created unique APIs for global eCommerce businesses. He was brought on to create copy for various B2B digital marketing initiatives (social, email) to both business and tech decision-makers leveraging the success they have had with recent clients such as Lacoste, Gymshark, Nuts.com, and Under Armour.

Ron managed copy for the HCP(B2B) marketing of XELJANZ, a well-established Pfizer pharmaceutical brand with five different indications. He created messaging for site optimization and various drivers (email, banners, and social) leading HCP traffic to specific sites and pages through dynamic UX navigation.

Ron took on a copy advisory role reviewing HCP digital marketing efforts for a migraine pharmaceutical.

Ron created a multi-channel social campaign along with web banners targeting agents to download an ebook preparing them for a new audience segment.

Ron worked on the SUPURNUS team overseeing the copy on the unbranded side of the business. He developed an ADHD workbook and an email campaign that aligned with the launch of the SUPURNUS unbranded website. Ron also worked on social and email marketing initiatives that coincided with the launch of RINVOQ UC.

Ron was responsible for leading social creative engagements across a variety of pharmaceutical and biotech accounts and as a digital translator of multiple brand strategies, he brought social content to life to support the full consumer and HCP journey by leveraging existing and emerging technologies to engage audiences anywhere, anytime.

Ron was brought in as a wordsmith, copyeditor, and proofreader for the Learning and Development Department at Whole Foods Market. Following corporate guidelines, he created a unified voice throughout various learning and development initiatives for the company. Ron worked on multiple training and development courses including Leadership, Hazardous Material Communications, Team Member Relations, and New Employee Onboarding. He also developed and edited both online and in-classroom training which optimized the user’s experience (UX) keeping both the trainer and trainee in mind.

Furthering his role as an interactive copywriter, Ron was called in to lend his digital copywriting and email marketing expertise to various Heineken and Amstel promotional micro-sites. Online marketing projects included AmsterJam ’06. Austin City Limits Music Festival, Red Star Soul, and Amstel Live Tastefully.

Ron was asked to fill a unique role acting as both an interactive and a direct copywriter, working in both departments simultaneously. He implemented strategic concepts for an array of diverse markets utilizing both online and offline media. Ron created written content for promotional-driven websites, dynamic web banners, and other online media as well as developed targeted CRM loyalty programs for major national brands. Major accounts he worked on included Timex, Nestle, Pure Fishing, MasterFoods, Sara Lee, Health Net, and others.

Filling in for absentee writers, Ron quickly jumped in to work on a nationwide loyalty program for Cendant's hotel chains (i.e. Ramada, Days Inn, Super 8). He was instrumental in developing web copy for Pfizer's new migraine medicine, Relpax, and initiated concepts and copy for a cross-promotion with Kellogg's and the Colorado Avalanche.

Ron created strategic, targeted copy for direct TV, radio, print, and digital media. He was instrumental in designing CRM programs, writing multi-media presentations, and developing strategic plans. He often would lend a hand to other departments and write copy for internal communications. Ron was the key copywriter on one of the most successful direct mail campaigns the agency has ever had.Some major accounts he worked on included RadioShack, Mercedes-Benz, Procter & Gamble, Cingular Wireless, Viagra, Exxon/Mobil, and Bank One.