Ronald Harrison Email & Phone Number

United States

Stone Mountain, Ga, Us

Burlington, Massachusetts, Us

 Cultivate and maintain strong relationships with key retailers, positioning Keurig Dr. Pepper as the preferred partner for all category management needs. Provide comprehensive insights on consumer behavior, shopper trends, and category dynamics to drive growth for Keurig Dr. Pepper's portfolio. Conduct thorough analysis using advanced tools and data sources to identify growth opportunities and challenges in the market. Collaborate effectively with internal teams and external stakeholders to develop and execute strategic plans for category growth. Lead and develop planogram and assortment reviews with key account teams and the distributor to optimize product placement and assortment strategies. Generate detailed category management reports and trend analysis to support key account teams' decision-making. Anticipate emerging trends and challenges, translating insights into actionable retail strategies.

 Collaborated with senior management on the Annual Operating Plan, providing relevant sales data to guide directional category investments. Utilized tools such as Nielsen and Spectra to generate and distribute monthly Bakery sales recaps for the CSM team, facilitating informed decision-making. Presented business reviews and annual product plans to regional grocery retailer leadership teams through extensive travel to regional grocery chains. Partnered with third-party suppliers to develop customizable mobility sales tools for the CSM Marketing and Sales team, enhancing efficiency and effectiveness

 Maintained category management responsibilities for Grocery, Club, and Foodservice channels, ensuring alignment with strategic objectives. Initiated, developed, and executed customer and product-specific surveys for grocery retailers and CSM brand teams, enabling tailored strategies. Regularly engaged with retailers, peers, and senior management to share insights on product, category, and market trends, fostering informed decision-making

 Led a team in Category Management strategy and insights, providing direction and support to CSM Directors and Key Account Managers. Gathered, analyzed, and interpreted product category dynamics to develop customized solutions for CSM customers, including Albertsons, Meijer, Kroger, and Walmart. Provided sales team support in the development of account-specific business and marketing plans.• Gathered, analyzed, and interpreted product category dynamics in order to help in the development of customized solutions for CSM customers including Albertsons, Meijer, Kroger, and Walmart.• Provided support for the sales team in the development of account-specific business/marketing plans.• Supported customers across the product portfolio in development and execution of promotions and promotion analysis.• Gathered, analyzed, and interpreted competitive intelligence to identify growth opportunities.

 Drove insights and provided category solutions for national and regional grocery, club, and mass merchant chains, leveraging data analysis and key insights. Delivered presentations to key stakeholders, including Key Account Managers, Directors, and Division VPs, to communicate strategies and drive alignment. Participated in monthly team meetings to review projects and discuss company news, fostering collaboration and communication within the team.

St. Louis, Mo, Us

 Spearheaded the development of comprehensive category growth plans for grocery, club, on-premise, and convenience store chains across Georgia, Alabama, and Mississippi, driving market penetration and sales expansion. Collaborated closely with Key Account Managers to analyze retail accounts such as Flash Foods, Double Quick, and QT, providing data-driven insights to optimize sales performance and achieve revenue targets. Leveraged sales tools including IRI, Space Planning, and Spectra to devise and implement solutions tailored to meet specific sales objectives and market demands. Partnered with prominent retailers including Harvey’s Supermarket, QuikTrip, Clyde’s Market, and others to optimize their beer category strategies, utilizing syndicated and retailer-specific data to identify growth opportunities and drive national initiatives. Engaged directly with retailer buyers to shape beer category strategy, conducting in-depth analyses of cooler and shelf space utilization and crafting Planograms informed by sales data, market trends, and retailer preferences. Mentored and trained new hires, as well as provided guidance to wholesaler personnel on Space Planning applications, ensuring alignment with best practices and operational efficiency. Partnered with prominent retailers including Harvey’s Supermarket, QuikTrip, Clyde’s Market, and others to optimize their beer category strategies, utilizing syndicated and retailer-specific data to identify growth opportunities and drive national initiatives.

St. Louis, Mo, Us

 Directed efforts to enhance distribution and share of shelf growth across major grocery and convenience store chains, driving increased visibility and accessibility for A-B products. Formulated category plans, strategies, and merchandising guidelines for key retail grocery and convenience store chains in Georgia, Alabama and Mississippi, ensuring alignment with organizational objectives and market dynamics. Conducted market visits with chain buyers, wholesalers, and A-B Key Account Managers to identify sales opportunities and address space-related issues, presenting findings at A-B wholesaler meetings. Executed initiatives to drive distribution and share of shelf growth, overseeing merchandising and tactical execution to maximize product visibility and sales performance.