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RESULTS-FOCUSED CATEGORY MANAGEMENT AND MERCHANDISING PROFESSIONALDriving Growth in the CPG Industry With Information-Based Strategy and SolutionsDynamic Category Management and Planogram Manager with 15+ years in the consumer packaged goods (CPG) industry. Renowned for data-driven strategies driving growth and profitability. Expertise in building retailer partnerships, seizing market share. Proficient in advanced analytics, driving business objectives. Proven track record fostering cross-functional collaboration. Dedicated to organizational success.
Keurig Dr Pepper Inc.
View- Website:
- keurigdrpepper.com
- Employees:
- 13008
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Keurig Dr Pepper Inc.Stone Mountain, Ga, Us
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Category Development ManagerKeurig Dr Pepper Inc. Sep 2020 - PresentBurlington, Massachusetts, Us Cultivate and maintain strong relationships with key retailers, positioning Keurig Dr. Pepper as the preferred partner for all category management needs. Provide comprehensive insights on consumer behavior, shopper trends, and category dynamics to drive growth for Keurig Dr. Pepper's portfolio. Conduct thorough analysis using advanced tools and data sources to identify growth opportunities and challenges in the market. Collaborate effectively with internal teams and external stakeholders to develop and execute strategic plans for category growth. Lead and develop planogram and assortment reviews with key account teams and the distributor to optimize product placement and assortment strategies. Generate detailed category management reports and trend analysis to support key account teams' decision-making. Anticipate emerging trends and challenges, translating insights into actionable retail strategies.
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Senior Customer Marketing ManagerCsm Bakery Solutions Jul 2019 - Jan 2020
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Senior Customer Marketing ManagerCsm Bakery Solutions Jul 2019 - Jan 2020 Collaborated with senior management on the Annual Operating Plan, providing relevant sales data to guide directional category investments. Utilized tools such as Nielsen and Spectra to generate and distribute monthly Bakery sales recaps for the CSM team, facilitating informed decision-making. Presented business reviews and annual product plans to regional grocery retailer leadership teams through extensive travel to regional grocery chains. Partnered with third-party suppliers to develop customizable mobility sales tools for the CSM Marketing and Sales team, enhancing efficiency and effectiveness
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Senior Strategic Category ManagerCsm Bakery Solutions May 2017 - Jul 2019 Maintained category management responsibilities for Grocery, Club, and Foodservice channels, ensuring alignment with strategic objectives. Initiated, developed, and executed customer and product-specific surveys for grocery retailers and CSM brand teams, enabling tailored strategies. Regularly engaged with retailers, peers, and senior management to share insights on product, category, and market trends, fostering informed decision-making
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Senior Category ManagerCsm Bakery Solutions Aug 2016 - Apr 2017 Led a team in Category Management strategy and insights, providing direction and support to CSM Directors and Key Account Managers. Gathered, analyzed, and interpreted product category dynamics to develop customized solutions for CSM customers, including Albertsons, Meijer, Kroger, and Walmart. Provided sales team support in the development of account-specific business and marketing plans.• Gathered, analyzed, and interpreted product category dynamics in order to help in the development of customized solutions for CSM customers including Albertsons, Meijer, Kroger, and Walmart.• Provided support for the sales team in the development of account-specific business/marketing plans.• Supported customers across the product portfolio in development and execution of promotions and promotion analysis.• Gathered, analyzed, and interpreted competitive intelligence to identify growth opportunities.
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Category ManagerCsm Bakery Solutions Feb 2015 - Jul 2016 Drove insights and provided category solutions for national and regional grocery, club, and mass merchant chains, leveraging data analysis and key insights. Delivered presentations to key stakeholders, including Key Account Managers, Directors, and Division VPs, to communicate strategies and drive alignment. Participated in monthly team meetings to review projects and discuss company news, fostering collaboration and communication within the team.
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Category Manager / Account ManagementAnheuser-Busch Feb 2012 - Nov 2014St. Louis, Mo, Us Spearheaded the development of comprehensive category growth plans for grocery, club, on-premise, and convenience store chains across Georgia, Alabama, and Mississippi, driving market penetration and sales expansion. Collaborated closely with Key Account Managers to analyze retail accounts such as Flash Foods, Double Quick, and QT, providing data-driven insights to optimize sales performance and achieve revenue targets. Leveraged sales tools including IRI, Space Planning, and Spectra to devise and implement solutions tailored to meet specific sales objectives and market demands. Partnered with prominent retailers including Harvey’s Supermarket, QuikTrip, Clyde’s Market, and others to optimize their beer category strategies, utilizing syndicated and retailer-specific data to identify growth opportunities and drive national initiatives. Engaged directly with retailer buyers to shape beer category strategy, conducting in-depth analyses of cooler and shelf space utilization and crafting Planograms informed by sales data, market trends, and retailer preferences. Mentored and trained new hires, as well as provided guidance to wholesaler personnel on Space Planning applications, ensuring alignment with best practices and operational efficiency. Partnered with prominent retailers including Harvey’s Supermarket, QuikTrip, Clyde’s Market, and others to optimize their beer category strategies, utilizing syndicated and retailer-specific data to identify growth opportunities and drive national initiatives. -
Category Space ManagerAnheuser-Busch Sep 2004 - Jan 2012St. Louis, Mo, Us Directed efforts to enhance distribution and share of shelf growth across major grocery and convenience store chains, driving increased visibility and accessibility for A-B products. Formulated category plans, strategies, and merchandising guidelines for key retail grocery and convenience store chains in Georgia, Alabama and Mississippi, ensuring alignment with organizational objectives and market dynamics. Conducted market visits with chain buyers, wholesalers, and A-B Key Account Managers to identify sales opportunities and address space-related issues, presenting findings at A-B wholesaler meetings. Executed initiatives to drive distribution and share of shelf growth, overseeing merchandising and tactical execution to maximize product visibility and sales performance.
Ronald Harrison Skills
Ronald Harrison Education Details
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Georgia Southern UniversityMarketing/Sales Management
Frequently Asked Questions about Ronald Harrison
What company does Ronald Harrison work for?
Ronald Harrison works for Keurig Dr Pepper Inc.
What is Ronald Harrison's role at the current company?
Ronald Harrison's current role is Category Management & Insights | Planogram and Assortment Advisor | Distributor Support Management.
What is Ronald Harrison's email address?
Ronald Harrison's email address is rh****@****ast.net
What is Ronald Harrison's direct phone number?
Ronald Harrison's direct phone number is +177093*****
What schools did Ronald Harrison attend?
Ronald Harrison attended Georgia Southern University.
What are some of Ronald Harrison's interests?
Ronald Harrison has interest in Watching Sports, Football, Watching Baseball, Cooking, Investing, Electronics, Baseball, Reading, Crafts, Sports.
What skills is Ronald Harrison known for?
Ronald Harrison has skills like Merchandising, Retail, Sales, Iri, Grocery, Sales Operations, Sales Management, Customer Service, Account Management, Consumer Products, Microsoft Excel, Powerpoint.
Who are Ronald Harrison's colleagues?
Ronald Harrison's colleagues are Sara Hankes, William O'donnell, Alexandra Wood, Ryan Tran, Trent Van Leuven, Efrem Hernandez, Bailey Brooks-Patton.
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